Clarion Home Services Group announced today that Arm Candy has been appointed Media Agency of Record (AOR) across eleven of its brands, including Burton, Blue Dot, Indianola, Lancaster Brothers, Lee’s, Star City, Auburn, Carew, Horton, Mr. Holland’s, and Woodstock.
As AOR, Arm Candy will lead full-funnel media efforts across all supported brands, delivering integrated strategy, media planning, and buying designed to increase awareness and drive high-quality leads at the branch level. The engagement focuses on balancing brand-building with performance to ensure media investments translate into measurable growth for each location.
“We’re excited to reengage with Arm Candy,” said Kyle Beste, Chief Executive Officer at Clarion. “We are confident that aligning with Arm Candy as our strategic media partner will drive and sustain our long-term success. Their understanding of the services space, integrated approach, combined with their data-driven thinking, makes them the ideal choice to deliver leads and brand awareness to our branches.”
“We are thrilled to be partnering with Clarion again. Our proven ability to balance brand and performance marketing to deliver leads will allow us to have an immediate impact on their branches,” said Andrea (“Dre”) Wilson, VP, Media Management at Arm Candy.
This appointment builds on Arm Candy’s previous work as AOR for several Clarion brands in 2023 and 2024. That experience, combined with CYRIS, Arm Candy’s media intelligence technology, positions the partnership to drive both immediate results and long-term scalability across Clarion’s growing portfolio.
ABOUT CLARION
Clarion Home Services Group, headquartered in Lake Forest, IL was founded in 1989 to equip and empower the people behind the best homegrown businesses across the country. Today, the growth platform provides residential HVAC, plumbing, and electrical service companies the proprietary toolkit and proven playbook needed to accelerate their local business growth.
