Plano-based Cinemark Holdings, Inc., one of the world’s largest and most influential movie theater companies, today announced that Saturday, April 8, 2023, captured the highest single day of attendance for the company since Christmas Day of 2019. The wide range of compelling films on the big screen, led by Illumination Animation and Universal Pictures’ The Super Mario Bros. Movie, as well as a strong opening from Amazon Studio’s Air and significant carry-over from films such as John Wick: Chapter 4, Dungeons & Dragons: Honor Among Thieves, and Scream VI, drove more than million tickets sold for the day.
“The sensational openings of The Super Mario Bros. Movie and Air, coupled with outstanding ongoing results from a wide range of films across varied genres this long weekend, further demonstrates the sustained strength of consumer enthusiasm for an immersive, larger-than-life, theatrical experience,” said Sean Gamble, Cinemark President & CEO. “We commend our many studio partners for producing such a diverse array of compelling content that captivated a wide range of audiences and enabled Cinemark to achieve this weekend’s significant attendance milestone. 2023 moviegoing is off to an exceptional start, and we are thrilled for consumers to experience a growing volume of highly anticipated films over the coming months.”
Throughout the first few months of 2023, moviegoers have catapulted box office performance beyond expectations, with noteworthy enthusiasm across multiple age groups and genres. Starting with the horror film M3gan, and continuing for films such as 80 for Brady, Creed III, Scream VI, Dungeons & Dragons: Honor Among Thieves, John Wick: Chapter 4, and now The Super Mario Bros. Movie and Air, moviegoers have proven time and time again how much they enjoy seeing all types of films in a shared, cinematic environment. With more highly anticipated films set to hit the big screen over the next few months, including The Little Mermaid, Guardians of the Galaxy Vol. 3, Mission: Impossible – Dead Reckoning Part One, Fast X, Spider-Man: Across the Spider-Verse, Elemental, The Flash, Oppenheimer, Barbie and more, the industry box office is well-positioned for continued recovery.
