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Cinemark

Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 524 theatres and 5,897 screens in the U.S. and Latin America as of September 30, 2021. Our circuit is the third largest in the U.S. with 324 theatres and 4,440 screens in 42 states. We ranked either #1 or #2 by box office revenues in 20 of our top 25 U.S. markets as of 12/31/2019. We are one of the most geographically diverse circuits in Latin America with 200 theatres and 1,457 screens in 15 countries as of September 30, 2021. We had a presence in 15 of the top 20 metropolitan areas in South America as of 12/31/2020.




Marketing
Cinemark Launches Online Merchandise Shop in Latest Example of Customer-Centric Enhancements
Cinemark Posted On May 31, 2023


Cinemark Holdings, Inc., one of the world’s largest and most influential movie theater companies, now offers specialty Cinemark and movie merchandise for fans across the U.S. through its online store, Cinemark Shop, managed by Only in Theatres LLC. The introduction of the merchandise store is the latest example of Cinemark’s continued commitment to customer-centric enhancements, building on the exhibitor’s long-standing history of sustained strategic investments to deliver what guests want from their moviegoing experience. This evolution comes to life in theaters through multiple facets, including the transition to laser projectors, conversion to Luxury Loungers, expansion of Cinemark XD, addition of more D-BOX seats, upscale concession offerings, and the phased rollout of the company’s brand refresh, happening now in theaters across its footprint.

“Our moviegoers play a big part in furthering the Cinemark experience – by paying close attention to what they appreciate most about our offering, we can ensure we are prioritizing enhancements to create something truly cinematic across all touchpoints,” said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. “The Cinemark Shop joins a long list of examples of our sustained strategic investments in our theaters and the entire customer journey. There is truly no place more cinematic than Cinemark.”

Let’s Talk Shop

Cinemark Shop, managed by Only in Theatres LLC, is the one-stop online shop for all the gear that movie lovers need to be their most cinematic selves. Silver screen shoppers can purchase everything from franchise-favorite items like movie-specific swag to Cinemark-branded merchandise, all conveniently available in one place, . With shipping across the U.S., fans will no longer have to be in the vicinity of a Cinemark theater to obtain must-have exclusives, and the online shop negates the need for location-based inventory optimization. Moviegoers recently showcased their appetite for a digital shop when Cinemark gave them the chance to secure exclusive Scream VI popcorn tubs and cups online after they flew off theater shelves scary fast. The official shop opens as more must-have swag from this summer’s must-see films hit the digital shelves. Moviegoers who prefer to purchase merchandise IRL can still do so in Cinemark theaters alongside everyone’s favorite moviegoing snacks.

Of course, advance mobile ordering gives moviegoers the best of both worlds – the opportunity to order movie treats online and have them ready to pick up at their Cinemark theater upon arrival. For concessions cravings that extend past the end credits, Cinemark also has delivery partnership with Uber Eats and Grubhub in select markets.

New at a Cinemark Near You

In addition to the expanded merchandising opportunities, Cinemark will continue the phased in-theater rollout of its brand refresh throughout the remainder of the year, with an emphasis on making each visit to a Cinemark an all-encompassing, engaging experience. As each theater implements these updates, guests will notice eye-catching new interior finishes, merchandising flow, employee uniforms, concessions vessels, signage and more. All of this comes together with the company’s superior sight and sound technology that immerses the audience and transports them into the on-screen action.

Cinemark continues to solidify itself as the ultimate entertainment destination by providing industry-leading technology and amenities that complement the engaging new branding. In response to consumer enthusiasm for the most premium immersive, cinematic experience, Cinemark continues to strategically invest in its theaters by converting all locations to laser projectors through a 10-year partnership with Cinionic; increasing Cinemark XD auditorium count; converting seats to fan-favorite Luxury Lounger recliners; increasing its D-BOX motion seat count and much more.

Coming Soon to the Big Screen

Movie theaters are the place to be this summer as highly anticipated films are released in the immersive, cinematic environment with larger-than-life screens, booming surround sound and vibrant pictures. Fans can experience great films in theaters this summer such as Fast X, The Little Mermaid, Spider-Man: Across the Spider-Verse, Elemental, The Flash, Indiana Jones and the Dial of Destiny, Mission: Impossible – Dead Reckoning Part One, Oppenheimer, Barbie and so much more.

To learn more about Cinemark and purchase movie tickets, visit Cinemark.com or the Cinemark app.


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Film
Cinemark Celebrates Its Highest Single Day Attendance Since 2019
Cinemark Posted On April 13, 2023


Plano-based Cinemark Holdings, Inc., one of the world’s largest and most influential movie theater companies, today announced that Saturday, April 8, 2023, captured the highest single day of attendance for the company since Christmas Day of 2019. The wide range of compelling films on the big screen, led by Illumination Animation and Universal Pictures’ The Super Mario Bros. Movie, as well as a strong opening from Amazon Studio’s Air and significant carry-over from films such as John Wick: Chapter 4, Dungeons & Dragons: Honor Among Thieves, and Scream VI, drove more than million tickets sold for the day.

“The sensational openings of The Super Mario Bros. Movie and Air, coupled with outstanding ongoing results from a wide range of films across varied genres this long weekend, further demonstrates the sustained strength of consumer enthusiasm for an immersive, larger-than-life, theatrical experience,” said Sean Gamble, Cinemark President & CEO. “We commend our many studio partners for producing such a diverse array of compelling content that captivated a wide range of audiences and enabled Cinemark to achieve this weekend’s significant attendance milestone. 2023 moviegoing is off to an exceptional start, and we are thrilled for consumers to experience a growing volume of highly anticipated films over the coming months.”

Throughout the first few months of 2023, moviegoers have catapulted box office performance beyond expectations, with noteworthy enthusiasm across multiple age groups and genres. Starting with the horror film M3gan, and continuing for films such as 80 for Brady, Creed III, Scream VI, Dungeons & Dragons: Honor Among Thieves, John Wick: Chapter 4, and now The Super Mario Bros. Movie and Air, moviegoers have proven time and time again how much they enjoy seeing all types of films in a shared, cinematic environment. With more highly anticipated films set to hit the big screen over the next few months, including The Little Mermaid, Guardians of the Galaxy Vol. 3, Mission: Impossible – Dead Reckoning Part One, Fast X, Spider-Man: Across the Spider-Verse, Elemental, The Flash, Oppenheimer, Barbie and more, the industry box office is well-positioned for continued recovery.


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Marketing
Cinemark Celebrates the Star of Moviegoing Snacks on National Popcorn Day
Cinemark Posted On January 17, 2023


With a special promotion on large tubs of the bingeworthy Cinemark popcorn, and multiple sweepstakes to win free popcorn, including an entire year’s worth, popcorn lovers have much to celebrate on Jan. 19.

Cinemark Holdings, Inc., one of the world’s largest and most influential movie theater companies, is celebrating the star of moviegoing snacks on Thursday, Jan. 19 for National Popcorn Day. With exclusive promotions and golden sweepstakes that give moviegoers the chance to win free popcorn, including an entire year’s worth, popcorn aficionados have much to celebrate. More information on this most delicious holiday can be found at Cinemark.com/popcornday.

“Cinemark’s signature popcorn is the key to every great moviegoing experience, and we are excited to honor the iconic movie theater concession in multiple ways for National Popcorn Day,” said Phillip Couch, Cinemark EVP Food & Beverage. “Moviegoers have long craved that salty, buttery goodness to enjoy while watching a captivating film in our immersive auditoriums, and on this special day we are making it even easier to relish with delicious deals and sweepstakes worthy of the true superstar of movie snacks.”

One Snack to Rule Them All

Although moviegoers have many delicious options to choose from while visiting the concession stand, they have proudly demonstrated their enthusiasm for the crunchy, salty kernels time and time again. During 2022 alone, over five billion ounces of popcorn was consumed nationwide at Cinemark theaters.

To celebrate popcorn’s biggest day, all large popcorns will be 50% off on Jan. 19 only, both in-theater and through the Snacks in a Tap advance ordering feature. Moviegoers can secure that tub of mouth-watering goodness and share with friends and family as they take in the cinematic experience with Avatar: The Way of Water, A Man Called Otto, or M3gan. They can also save their tub and try their hand at “Popcorn Guy” ’s legendary bucket-spinning skills.

Golden Opportunities to Secure the Golden Kernel

Popcorn enthusiasts can delight in the multiple sweepstakes taking place in honor of the holiday. For the social-media savvy moviegoers, all who follow the official Cinemark Instagram account (@Cinemark) and comment on the National Popcorn Day post on Jan. 19 will have the chance to win a free large popcorn. Fans must simply tag three friends in the comments with whom they would love to share that cinematic snack alongside a great film.

Movie lovers looking to enjoy their favorite snack all year long can enter the Snacks in a Tap National Popcorn Day sweepstakes. From now until Jan. 19, all who place a concessions order using the Snacks in a Tap advance ordering feature will be entered to win free popcorn and Coke® for an entire year. Five lucky winners will be chosen and able to enjoy this iconic snack pairing all throughout 2023 to go alongside the exciting line up of films including The Little Mermaid, Spider-Man: Across the Spider-Verse, Mission: Impossible – Dead Reckoning Part One, and Oppenheimer.

It’s (Pop)corn! We Can’t Imagine a More Beautiful Thing

Cinemark’s bingeworthy popcorn is easier than ever to secure with multiple ways to fulfill each customer’s order. For supreme convenience, the Snacks in a Tap advance ordering feature allows customers to purchase their favorite movie theater snacks online and have them waiting for them at a dedicated pick-up counter once they arrive at the theater. For a celebrity experience, customers can have the snacks delivered directly to their seat for a nominal fee.

For cravings that extend all the way past the end credits, Cinemark popcorn is now available on Uber Eats in select markets in Texas, with more to come nationwide. With a few simple clicks, customers can have fresh, buttered popcorn delivered directly to their door, and enjoy the taste of the big screen whenever and wherever they are looking to create a cinematic moment. One of the tasty options available includes Cinemark Pack-A-Pop, which is the equivalent of three large popcorns, perfectly packaged to-go. In addition to being available on the app, the treat can also be purchased in-theater and taken home.

For more information on Cinemark’s concession offerings and to purchase tickets, visit Cinemark.com or the Cinemark app.

 


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Marketing
Cinemark Teams Up with Disney to Release Marvel Studios NFTs for Thor: Love and Thunder
Cinemark Posted On June 29, 2022


Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, is joining forces with Disney to give Cinemark Movie Rewards members the exclusive chance to win one of Marvel Studios’ non-fungible tokens (NFTs) for Marvel Studios’ Thor: Love and Thunder. From Tuesday, June 28, through Thursday, July 7, fans can visit the Cinemark website daily for the chance to be one of only 1,000 owners of this uniquely designed digital collectible. Tickets are on sale now at Cinemark.com and on the Cinemark app for Marvel Studios’ Thor: Love and Thunder, which premieres in theatres on Friday, July 8.

Cinemark Movie Rewards members have the exclusive chance to win one of 1,000 NFTs in celebration of Thor’s return to the big screen. (Photo: Business Wire)Cinemark Movie Rewards members have the exclusive chance to win one of 1,000 NFTs in celebration of Thor’s return to the big screen. (Photo: Business Wire)

“Cinemark is thrilled to collaborate with Disney on the release of these exclusive Marvel Studios NFTs for Thor: Love and Thunder,” said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. “Thor’s newest quest is sure to be an epic foray filled with adventure, strength and heart, and it is fitting that our rewards members – cinema’s biggest and most loyal fans – will have the chance to win these unique digital collectibles to celebrate this exciting moment and epic film.”

From June 28 through July 7, Cinemark Movie Rewards members can play an instant-win game at Cinemark.com for their chance to win one of 1,000 NFTs created specifically for Thor’s epic big screen battle to find inner peace. Members can visit their rewards page on the Cinemark website or app for a unique PIN that will allow them to play the instant-win game daily at Cinemark.com/thorNFT. Winners will receive a code redeemable at VeVe.me that will make them one of the lucky few owners of this spectacular digital collectible token. Full details are available on the Cinemark website.

Cinemark Movie Rewards is the exhibitor’s tiered loyalty program that awards movie lovers with one point for every dollar spent at a Cinemark theatre. Members can redeem points for a variety of rewards, including movie tickets, concession deals, and movie merchandise. Members can join for free as a Movie Fan member, or upgrade to the Movie Club monthly membership program for just $9.99 per month, plus tax where applicable. Movie Club members receive exclusive discounts and benefits including a monthly movie credit with rollover and no expiration. Movie Club members who visit 25 times or purchase 60 tickets in a year are automatically upgraded to Movie Club Platinum status with extra benefits like increased concessions savings, bonus credits and more. Industry-leading Cinemark Movie Club was the first exhibitor paid subscription program to reach the one-million-member milestone. To join Cinemark Movie Rewards, visit Cinemark.com/movie-rewards.

Disney’s latest collaboration around NFTs is part of its broader focus on expanding next generation storytelling in ways that blend and connect physical, digital, and virtual audience experiences.

About Cinemark Holdings, Inc.

Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 520 theatres in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the industry-leading exhibitor-launched subscription program and the first to reach the one-million-member milestone; the highest Luxury Lounger recliner seat penetration among the major players; XD – the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://investors.cinemark.com/.

About Thor: Love and Thunder

Marvel Studios’ “Thor: Love and Thunder” finds the God of Thunder (Chris Hemsworth) on a journey unlike anything he’s ever faced – one of self-discovery. But his efforts are interrupted by a galactic killer known as Gorr the God Butcher (Christian Bale), who seeks the extinction of the gods. To combat the threat, Thor enlists the help of King Valkyrie (Tessa Thompson), Korg (Taika Waititi) and ex-girlfriend Jane Foster (Natalie Portman), who – to Thor’s surprise – inexplicably wields his magical hammer, Mjolnir, as the Mighty Thor. Together, they embark upon a harrowing cosmic adventure to uncover the mystery of the God Butcher’s vengeance and stop him before it’s too late. Directed by Taika Waititi (“Thor: Ragnarok,” “Jojo Rabbit”) and produced by Kevin Feige and Brad Winderbaum, “Thor: Love and Thunder” opens in U.S. theaters July 8, 2022.

About VeVe

VeVe sits at the nexus of pop culture- combining toys, games and collectibles to offer a unique way to experience the many worlds of fandom. Through technological innovations VeVe makes new forms of content accessible to consumers and is disrupting the collectible world of today. At VeVe, we see digital collectibles as a new class of collectible, which also offers intellectual property owners the opportunity for new revenue streams in the digital landscape.


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Film
Cinemark Movie Club iReaches 1-Million-Member Milestone
Cinemark Posted On June 1, 2022


Dallas-based Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, announced today that Cinemark Movie Club has surpassed 1 million active members, and leads the industry with more than 3,000 members per theatre across its U.S. circuit. Launched in December 2017, Cinemark Movie Club was the first North American exhibitor-developed paid monthly membership program. The distinctive, transaction-based program is the first domestic theater subscription to achieve the 1-million-member milestone, underscoring its tremendous value proposition with guest satisfaction scores in excess of 90 percent.

“Cinemark developed Movie Club by listening closely to our movie fans, and we were the first exhibitor to launch an in-theatre movie subscription offering in North America. Our unique program appeals to a broad range of moviegoers with rollover benefits and concession discounts that entice members to visit more frequently while boosting loyalty to Cinemark,” said Sean Gamble, Cinemark President & CEO. “Reaching the 1-million-member milestone reaffirms that our guests appreciate the exceptional benefits and incomparable value proposition that Movie Club membership provides.”

With specialty Movie Club pricing on companion tickets, the ability to roll over monthly movie credits without expiration, and a 20 percent discount on concessions, the program makes it easy to share benefits and experience the joy of moviegoing with family and friends. Driven by these compelling features, Movie Club members visit Cinemark theatres three times more often than our average moviegoer with more frequent visits to the concession stand.  Since the inception of the program, members have purchased more than 80 million tickets and 23 million orders of bingeworthy Cinemark popcorn.

1 Million Points to Celebrate 1 Million Members

To celebrate the historic milestone, Cinemark is giving Movie Club members the chance to win extra points and rewards through a 1-million-point giveaway. From June 1 through June 8, Movie Club members can participate in an online spin-to-win game, with one lucky spin that can earn them up to 280 points, enough to redeem a free movie ticket. Points can also be redeemed for other coveted prizes such as concession coupons and sweepstake entries. As a thank you for being the most devoted Movie Club members, Movie Club Platinum members will receive one additional spin and another shot at winning star-studded awards.

More About Movie Club

Cinemark Movie Club is a component of Cinemark Movie Rewards, Cinemark’s tiered loyalty program that awards movie lovers with one point for every dollar spent at Cinemark theatres. Members can redeem points for a variety of rewards, including movie tickets, concession deals, and movie merchandise, in addition to receiving exclusive benefits and perks. Members can join for free as a Movie Fan member, or upgrade to Movie Club for a monthly membership fee.

For $9.99 per month, Movie Club members experience unparalleled benefits, including:

  • One 2D ticket for any showtime, with the option to upgrade to premium formats for a nominal fee;
  • Additional tickets and companion tickets available at $9.99 member pricing;
  • Unused tickets roll over with no expiration and can be shared with friends and family;
  • A 20 percent concession discount every visit;
  • Ability to reserve seats and buy tickets in advance with NO online fees; and
  • Frictionless signup with no commitments.

Launched in September 2021, Movie Club Platinum is the premier tier that rewards the most loyal movie lovers with superstar benefits once they visit a Cinemark theatre 25 times or purchase 60 tickets within a calendar year. The platinum-level perks include:

  • Two additional movie credits once Platinum status is earned;
  • A 25 percent concession discount every visit;
  • Up to five additional companion tickets per transaction at member pricing;
  • All of this in addition to the benefits already provided by the regular membership.

Movie lovers can learn more and join Cinemark Movie Club at Cinemark.com/movieclub.

About Cinemark Holdings, Inc.

Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 520 theatres in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the first U.S. exhibitor-launched subscription program; the highest Luxury Lounger recliner seat penetration among the major players; XD – the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://investors.cinemark.com/


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Film
Cinemark to Show Oscar Nominees on the Big Screen | March 21-27th
Cinemark Posted On March 16, 2022


WHAT: Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, introduces a brand new all-inclusive digital pass for cinema’s biggest fans during its annual Oscar® Movie Week festival. In theatres from Monday, March 21 through Sunday, March 27, the festival gives fans the chance to experience this year’s Best Picture and Best Short (Live Action) nominated films. In partnership with Focus Features’ Downton Abbey: A New Era, the festival is being held at more than 100 participating Cinemark theatres nationwide, and passes and individual tickets are on sale now at Cinemark.com/movieweek.

New for this year, Cinemark is introducing a digital festival pass for only $35 that includes showings for all Best Picture and Best Short (Live Action) nominated films, with the convenience of just one easily accessible digital ticket. All who purchase a digital festival pass will receive 50% off any size popcorn during Oscar® Movie Week.

All feature-length Best Picture film tickets are available at standard pricing with showtimes beginning next Monday, March 21. All Best Short (Live Action) nominees are bundled into one viewing for just $10 starting on March 25.

WHEN:
Oscar Movie Week runs March 21 – March 27
Tickets on sale now

WHERE:
Cinemark Legacy and XD
7201 N Central Expressway, Plano TX 75025

Cinemark West Plano and XD
3800 Dallas Parkway, Plano TX 75093

Cinemark 14
2825 Wind River, Denton TX 76210

Ridgmar 13 and XD
2300 Green Oaks Road, Fort Worth TX 76116

Cinemark Tinseltown Grapevine and XD
911 State Hwy 114 W, Grapevine TX 76051


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Film
Cinemark to Showcase Oscar Nominees on the Big Screen | Get Digital Festival Passes
Cinemark Posted On February 9, 2022


Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, introduces a brand new all-inclusive digital pass for cinema’s biggest fans during its annual Oscar® Movie Week festival. In theatres from Monday, March 21 through Sunday, March 27, the festival gives fans the chance to experience this year’s Best Picture and Best Short (Live Action and Animated) nominated films. In partnership with Focus Features’ Downton Abbey: A New Era, the festival is being held at more than 100 participating Cinemark theatres nationwide, and passes are on sale now at Cinemark.com/movieweek.

New for this year, Cinemark is introducing a digital festival pass for only $35 that includes showings for all offered Best Picture and Best Short (Animated and Live Action) nominated films, with the convenience of just one easily accessible digital ticket. All who purchase a digital festival pass will receive 50% off any size popcorn during Oscar® Movie Week.

Movie enthusiasts with their eye on a particular title can purchase individual tickets starting Friday, Feb. 11. All feature-length Best Picture film tickets are available at standard pricing with showtimes beginning on March 21. All Best Short (Animation and Live Action) nominees are bundled into one viewing for just $10 starting on March 25.

WHEN: Oscar Movie Week runs March 21 – March 27
Tickets on sale now

WHERE: Cinemark Legacy and XD
7201 N Central Expressway, Plano TX 75025

Cinemark West Plano and XD
3800 Dallas Parkway, Plano TX 75093

Cinemark 14
2825 Wind River, Denton TX 76210

Ridgmar 13 and XD
2300 Green Oaks Road, Fort Worth TX 76116

Cinemark Tinseltown Grapevine and XD
911 State Hwy 114 W, Grapevine TX 76051


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