Dallas-based Cinemark Holdings, Inc. one of the largest and most influential theatrical exhibition companies in the world, today announced that July 31 through August 2 was the biggest domestic weekend box office of all time for the company, propelled by the sensational opening of Spider-Man: Brand New Day, with additional contribution from The Odyssey’s strong holdover performance. Additionally, the web-slinging success of Spider-Man: Brand New Day delivered Cinemark’s best-ever domestic box office for a three-day opening weekend, surpassing the previous record set by Avengers: Endgame.
In addition to the all-time box office highs, Cinemark’s continued investments in premium entertainment experiences with its expansive portfolio of enhanced viewing options drove the best-ever three-day U.S. weekend results for Cinemark XD, the world’s No. 1 exhibitor-branded premium large format, ScreenX 270-degree panoramic screens and D-BOX motion seats. As moviegoers swung into theaters for Spider-Man’s latest adventure, they also indulged in food, beverage and merchandise, delivering Cinemark’s highest weekend food and beverage revenue of all time.
“Cinemark’s outsized performance for Spider-Man: Brand New Day across our entire global circuit once again underscores how great films in immersive, shared theatrical settings have the ability to create must-see cultural events on a heroic scale – especially at Cinemark,” said Sean Gamble, President and CEO of Cinemark. “Hats off to our global team for making such a significant impact in enabling these special moments for our guests, and congratulations to our partners at Sony and Marvel on this exceptional weekend.”
Coming Soon to the Big Screen
There is a diverse, compelling slate ready to excite moviegoers through the rest of the year, including Practical Magic 2 (September 11), Resident Evil (September 18), Forgotten Island (September 25), Heart of the Beast (September 25), Verity (October 2), Digger (October 2), The Cat in the Hat (November 6), The Hunger Games: Sunrise on the Reaping (November 20), Hexed (November 25), Dune: Part Three (December 18), Avengers: Doomsday (December 18) and Jumanji: Open World (December 25).
The Cinemark Experience
Cinemark’s commitment to delivering a preeminent out-of-home entertainment experience comes to fruition through continual investment in its theaters and customer journey.
- Fan-favorite Luxury Lounger recliners, with approximately 72 percent of the domestic circuit reclined.
- Cinemark XD, the number one private-label premium large format in the world with over 300 auditoriums across the U.S. and Latin America, representing 13 percent of global box office in 2025 on 5 percent of screens.
- Largest footprint of D-BOX motion seats with over 650 auditoriums.
- Everyone’s favorite mouth-watering movie theater concessions with free refills on large drinks and XL popcorn, in addition to robust food and beverage offerings, with 80 percent of U.S. theaters offering restaurant-quality menu items and 60 percent offering beer, wine and alcohol. Guests can skip the line and order their cinema snacks ahead of time on the Cinemark app.
- Must-have movie merchandise in theaters as well as online at shop.cinemark.com.
- Superior sight and sound technology delivered by top-of-the-line multi-channel surround sound and Barco digital and laser projectors managed by an industry-leading technology team that delivers a 99.97 percent uptime across thousands of showtimes every day. This means moviegoers can count on Cinemark for a smooth, uninterrupted presentation.
- Guest service scores that consistently reach satisfaction ratings from approximately 95 percent of domestic guests surveyed.
- Cinemark Movie Club, the industry-leading movie theater subscription program with more than 1.5 million members in addition to Movie Rewards free loyalty program with outstanding member rewards.
- Steeply discounted movie tickets at Cinemark theaters on Discount Tuesday, with Movie Rewards members saving even more.
- National partnerships with UberEats, Door Dash, Grubhub and 7NOW to satisfy those movie theater concessions cravings at home.
For full details about the Cinemark moviegoing experience, visit Cinemark.com or download the Cinemark app. Click HERE for general Cinemark images and b-roll.
