Aviation Marketing Marketing

Check out American Airline’s Latest Episode of Forever Forward at DFW

In the latest episode of Forever Forward℠ at DFW, American’s Director of Customer Care Maryam Ali shares all that’s in store for Dallas Fort Worth International Airport’s (DFW) new Terminal F.

Coming to life in three phases — with the first opening next year and the final phase completing in 2030 — the fully complete Terminal F will be solely occupied by American Airlines. It brings 31 new gates, a new parking garage, a seamless baggage system, a dedicated Federal Inspection Services (FIS) facility, Skylink access, Flagship® check-in experience, a Provisions by Admirals Club℠ lounge, new dining options, modern amenities and more.

Forever Forward℠ at DFW is American’s new shortform video series that takes viewers behind the scenes of the multiyear modernization across DFW. As American’s hometown airport and largest hub, DFW hosts more passengers than any other airport in the airline’s network. American is investing billions of dollars to modernize and strengthen its flagship hub, delivering a much smoother experience for our customers and team members, providing more certainty with their schedules and connections and improving DFW’s resilience to handle severe weather and other disruptions.

Forever Forward℠ at DFW showcases the exciting updates customers will see over the next several years and is part of American’s long-standing commitment to Texas and the many communities in the airline’s network, bringing customers along as milestones land.

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American Conference

The American Athletic Conference, which has established itself as a preeminent NCAA Division I Football Bowl Subdivision conference, is poised to continue its remarkable ascension to national prominence under the leadership of Commissioner Tim Pernetti, who began his tenure in May of 2024.

The American consists of 15 prestigious institutions: the University of Alabama at Birmingham, the United States Military Academy (in football only), the University of North Carolina Charlotte, East Carolina University, Florida Atlantic University, the University of Memphis, the United States Naval Academy (in football only), the University of North Texas, Rice University, the University of South Florida, Temple University, the University of Texas at San Antonio, Tulane University, the University of Tulsa, and Wichita State University (in basketball and Olympic sports).

The American has fashioned an impressive list of accomplishments in the competitive arena, in the classroom and in support of student-athlete welfare. The American stands as one of the elite Division I conference thanks to its collection of national team and individual championships, its football and basketball postseason victories, its expansive media rights contract with ESPN, and its commitment to providing the highest levels of support for student-athletes.

With the addition of Army to the conference ranks in 2024, The American has an institutional presence in five of the top 10, eight of the top 25 and 13 of the top 51 Nielsen media markets.