Avocados From Mexico is reaching new marketing heights this year with their “Always Good” 360 integrated campaign. It includes an hysterical Super Bowl spot featuring comedian Andy Richter, and a massive digital campaign using the star power of former New Orleans quarterback Drew Brees, to feature a grand prize of a $100,000 Smart Home Makeover and their House of Goodness. In addition to an aggressive PR campaign, the brand is having even more fun! Partnering with 20 Tik Tok NYC-based influencers, the mavens can stop by the “Store of Goodness,” a limited time pop-up in SoHo, to experience the new Avocado Glow Apparel Collection. All these elements are designed to give consumers a look into the #AlwaysGood world of avocados leading up to the biggest occasion of the year for guacamole and avocados.
AdChat’s Patty Harrison grabbed a quick moment with Avocados From Mexico’s CEO, Alvaro Luque, for a QuickChat about it all.
Check it out…
