Do This BEFORE You Launch a New Product
Marketers spend a lot of money trying to figure out what their customers are thinking and feeling about goods and services. Many companies have pre-conceived notions stemming from historical data or past performance, but can they climb inside the heads of consumers to scientifically know for sure? Well, yes.
In an AdChat DFW ZOOM interview, Michelle Adams, President of Marketing Brainology, told us there is a process to understand the art and science of the decision-making process. She believes the most valuable thing you can learn from consumers is what they can’t tell you.
On the low side, the average person has over 50,000 thoughts per day, many of them negative. Traditional marketing research methods normally measure what consumers can put into words. But what about all those unconscious thoughts and feelings?
Marketing Brainology measures conscious and nonconscious data to understand how the consumer truly feels about a product and provides invaluable insights so that marketers may make informed strategic business decisions.
Watch this very interesting interview to learn more. And if you are getting ready to launch a new product, you may want to give Marketing Brainology a call before spending money on a campaign that may fall of deaf ears.