Commercial Production Post-production Production

charlieuniformtango and Raising Cane’s Celebrate National Iced Tea Day with Ice-T!

charlieuniformtango announced a new campaign featuring eleven videos and four radio spots for Raising Cane’s Chicken Fingers, celebrating National Iced Tea Day (Friday, June 10th) with none other than the man himself, Ice-T.

Ice-T appears as both Unsweet and Sweet Tea in this fun new campaign as Todd Graves, founder and CEO of Raising Cane’s Chicken Fingers, tries to corral Ice-T as the tough unsweet tea guy vs the sweet tea guy. Sweet iced tea guy charms the customers and unsweet iced tea guy insults them in the hilarious spots.

This was a full turn-key project for Tango – producing and creating the VFX that feature the main man, Ice-T, standing in iced tea cups. Tango and Raising Cane’s have partnered up before. “We value our relationship with Raising Cane’s. We always have a blast and look forward to working together,” Tango Executive Producer Hal Dantzler said.

Tango Producer Zachariah Cousineau added, “It’s such a pleasure getting to work with the team at Raising Cane’s because they have such a clear vision for their work, and their spots always have a unique charm to them. These spots with Ice-T are no different, and I can’t wait for everyone to enjoy them!”

E.P. of Production: Hal Dantzler
Producer: Zachariah Cousineau

Raising Cane’s Chicken Fingers
Meredith Verhagen | Vice President, Creative Services
Scott Howard – Senior Creative Director

About the author


With a reputation as one of America’s best production partners, charlieuniformtango is a nationally recognized studio offering full-service video and audio editing services, along with strategy, direction, motion design, VFX, content creation, and more. Tango has partnered with big brands, including American Airlines, JCPenny, Universal Orlando, Samsung, Keurig, Dr Pepper, McDonald’s, Jeep, RAM, The Home Depot, and top advertising agencies throughout the US. The company is based in Dallas with an office in Austin.

The list of Tango’s awards includes National ADDYs, AICE Awards, ANDYs and a Cannes Lion. The company’s work has been featured in the Communication Arts Annual and the AICP National Show – for the 20+ Superbowl spots the company has produced. And Tango’s long-form work has been programmed at premier festivals across the globe, including Sundance, SXSW, the Melbourne International Film Festival, and the Leeds International Film Festival. website. Contact Alyson Griffith | 214.288.2813 |