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charlieuniformtango

For more than 25 years, charlieuniformtango has been an industry leader in film and postproduction. The company delivers results across all mediums – from second screen to silver screen. Its growing roster of international clients includes American Airlines, Abercrombie & Fitch, FIAT, Jeep, Lexus, McDonald’s, Dr Pepper, Ram, H.E.B., Samsung, Susan G. Komen Foundation, and Universal Orlando. The list of Tango’s awards is also growing: National ADDYs, AICE Awards, ANDYs and a Cannes Lion. Additionally, the company’s work has been featured in the Communication Arts Annual and the AICP National Show – for the 20+ Superbowl spots the company has produced. And Tango’s long-form work has been programmed at premier festivals across the globe, including Sundance, SXSW, the Melbourne International Film Festival, and the Leeds International Film Festival. Independent, integrated, and incomparable, charlieuniformtango operates out of full-service studios in both Dallas and Austin. See more on their website. Contact Fran Montoya, head of sales/ business development, or call 214-922-9222.




Post-production  / Production  / Production Company  / Video Production
charlieuniformtango and TRG Team Up for the Choctaw Nation “Together, We’re More” Campaign | Check Out the AdChat Interview
charlieuniformtango Posted On February 1, 2023


charlieuniformtango teamed up with TRG for the new “Together, We’re More” campaign for the Choctaw Nation. The new :60 and two :30 spots feature tribal members stating (some in native Choctaw) “I am more than…a fireman, a teacher, a healer, a pastor…“I am Choctaw Proud”– and ending with a large gathering of the Choctaw tribe in the shape of the Great Seal of the Choctaw Nation, with one tribal member stepping forward to say, “We are the Choctaw Nation, and Together, We’re More.”

The beautiful and moving spots were all shot in Oklahoma’s Choctaw Nation.

AdChat had the opportunity to take a deeper dive into the production details of this campaign from both the agency point of view and the production side. 

Check out this post about TRG’s creative team’s experience.

As with any post-production process, it is always more complicated than it looks to the average viewer, so we asked the charlieuniformtango team to expand on the subject. 

AdChat DFW: It seems there were endless locations, how did you manage juggling that?

Hal Dantzler/Executive Producer @ CUT: Ha! Yes, this production was logistically involved for sure. For us, laying out a clear up-front process made it all manageable. This campaign is about proud Choctaw tribe members and their varied passions, so until those individuals were chosen, we didn’t even know what locations to look for. This is when it’s so great to be working with the pros over at TRG.  They started the casting process before we were even brought into the project. We identified 19 individuals to feature. So that meant 19 different locations. 

Andy Mahr and Ashton Roger’s directing approach really helped us here. With this project, they felt it was important to capture very honest moments and whenever possible, capture them in the environments familiar to talent. After all, we were asking non-professional actors to deliver lines on camera, so the more comfortable they are the better.  

There was a caffeine-fueled director pre-scout to meet each talent at their home, office, church, fire station, ranch, etc. Again, Andy and Ashton’ shooting style was perfect – their ability to find beauty not only on a stream in Broken Bow, but also in the wood shavings of a backyard wood-working shed. 

A key to shooting so many locations was to strike the right balance with crew size, -small enough to move efficiently, while ensuring that the directors are covered to light a variety of locations.  It certainly helps that Andy and Ashton functioned as Director/DP.  There is a shorthand with these guys that is impressive to watch in action.   

Then all the logistics landed on our location manager Jenn Enriquez. Did it help that Jenn is a Choctaw tribe member?  I’m going to say, “Yes!”

It really was an honor to work on such an impactful campaign.

AdChat DFW: How long did it take you to assemble the group for the drone shot and what did the formation represent?

Hal Dantzler: Not as long as you’d think actually, because the vast majority of the crowd was created in CGI. This is when working on a turnkey project is the most fun here at Tango. We started designing that shot months before the actual shoot day. The first and most important question was how many people do we need to give the sense of scale to the crowd? Having the VFX team in the next office allowed us to explore this with a 3D Previs and it really took the guesswork out of it. Turns out the magic number was 1137.

We then discussed with agency and client the best way to achieve and realized we had quite a challenge on our hands. Now while the Choctaw Nation is more that 200,000 strong, coordinating schedules on 1137 would be impossible and production support for that many talent would be too expensive. So we determined early-on that we would design a shot with 75 to 100 practical talent for the foreground and use CG talent for the background. When it came to finding the 75 to 100 actual tribe members, Choctaw Nation did the heavy lifting here. Through their contacts and outreach programs, they rounded up an enthusiastic group that braved the Oklahoma heat.

AdChat DFW: What was your biggest challenge editing these spots?

Rodney DeMeglio, Editor @ CUT: I would say the biggest challenge for this edit was getting the rhythm and timing of the spot just right. We wanted a plethora of options and takes, so we had everyone read the script multiple times. The flow of the spot was very important to me, I wanted it to be almost like a dance. Similar in the way a dance moves, I wanted the spot to move and flow through each person, making sure we highlighted how great each one was. Once we got the timing and the flow down, the options were endless and I knew we had something pretty special!

AdChat DFW: What inspired you to create this uplifting theme?

Nick Patronella, Composer & Sound Design @ CUT: I was inspired by the footage and its imagery of seemingly average people on the outside but with so much more story to tell. I originally composed an emotionally inspirational piece, but it did not fit the strong nature of the Choctaw Nation.  We needed something heroic and courageous to reinforce the powerful imagery and how they are all a part of something bigger than their individual selves.

It was a pleasure to do this piece and very proud of my contribution to the campaign. 

AdChat DFW: Let’s talk about the VFX in the spots.

Connor Adams & Joey Waldrip, Motion GRFX @ CUT: One of the unique aspects of Tango is that with our in-house visual effects teams, we can create an in-depth plan for execution early on in the production process. Because of this, we quickly became aware that we would need more people in these shots than scheduling would normally allow. So, we began discussions of 3D crowd simulations weeks ahead of production as a possible solution. Our VFX team was able to work closely with our director/DP to create PreVis animations of the effects sequence. We were able to determine exactly how many people would be needed for the shoot, how many CG people would be needed to complete the star shape, and exactly what lenses we would need to properly frame our shots. This led to an extremely smooth half-day of shooting for the effects shots, and allowed us to begin crowd simulations right away.

Below is a how to of the FX Connor and Joey did for the end logo. 

 

———————————–

The Choctaw Nation is the third-largest Indian Nation in the United States with more than 212,000 tribal members and 12,000-plus associates. This ancient people has an oral tradition dating back over 13,000 years. The first tribe over the Trail of Tears, its historic reservation boundaries are in the southeast corner of Oklahoma, covering 10,923 square miles. The Choctaw Nation’s vision, “Living out the Chahta Spirit of faith, family and culture,” is evident as it continues to focus on providing opportunities for growth and prosperity. Learn more at www.choctawnation.com

Check out the spots…

 
 
 

Credits:

Agency: TRG
Creative Directors: Clint Carter, Tim Tone, David Canright
Art Director: Sam Langford
Agency Producer: Lynn Louria
Chief Creative Officer: Sue Batterton
Chief Collaboration Officer: Rhonda Contreras
Group Brand Director: Tara Allison

charlieuniformtango
Producers: Hal Dantzler (EP), Max Simpson (Producer)
Directors: Andy Mahr, Ashton Rogers
Cinematographers: Andy Mahr, Ashton Rogers
Editor: Rodney Demeglio
Music & Sound: Nick Patronella, Russell Smith IV
Photographers: Andy Mahr, Ashton Rogers
Motion GRFX: Joey Waldrip and Connor Adam
Online/Finish: Allen Robbins
Senior Producer: Michael Wagner
Color: Matt McClain/Thrive Colour


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Commercial Production  / Post-production  / Production  / Production Company
Need a Fun Holiday Tune? | The Tango Band Creates a Cheery Original Music Video
charlieuniformtango Posted On December 20, 2022


Every year the charlieuniformtango team creates a video to share at their year-end Christmas dinner party. This year’s video features The Tango Band performing an original song written by Laura-May Azpiaza and sung by Carissa Henderson.

Watch the talented musicians of The Tango Band do their magic. Enjoy!

Credits:

The Tango Band:
Carissa Henderson – Lead Vocal
Deedle LaCour – Guitar
Nick Patronella – Piano, Accordion, Cahjon Bongos
Matt Pittman – Bass
Chris Walker – Tenor Saxophone
Tony Wann – Drums, percussion

Russell Smith – Producer/Engineer

Video Production:
Director: Queso
Cam op: Zach Cousineau
Cam op: Rochelle Mitsakos
Editor: Austin Cross
Color: Matt McClain

Featuring: Adam Henderson and Queso The Wonder Dog – Santa/Man’s Best Friend

Written by Laura-May Azpiaza


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Production
charlieuniformtango Chalkboard Showcases Booker T. Washington Students Artwork
charlieuniformtango Posted On December 2, 2022


Booker T. Washington art students at work on this year’s charlietango chalkboard

charlieuniformtango, a full-service film and post production company, with studios in Dallas and Austin, regularly invites junior and senior art students from Dallas Arts District neighbor Booker T. Washington (BTW) High School for the Performing and Visual Arts to refresh the Dallas studio’s centerpiece chalkboard with new artwork.

“We enjoy encouraging the talent of our young Dallas Arts District neighbors by showcasing their work on the large chalkboard that’s a focal point in our Dallas studio,” said James Rayburn, charlieuniformtango President/CEO. “We’ve been featuring the artwork of Booker T. art students for years now. The project allows the students to create a theme and then design and produce the artwork. We always look forward to seeing what they come up with!”

“This ongoing project is a great opportunity for our students to create real artwork for the real world,” said Krystal Read-Segner, BTW HSPVA Assistant Director of Programming, Visual Arts Conservatory.

“The kids love doing it, and we love the practical experience it gives them. Plus, it’s valuable work for their portfolios.”

2022 Chalkboard Art Student Group: Booker T. Washington (BTW) High School for the Performing and Visual Arts students Eva Bechtol, Blue Perdue, Mia Ridzinski, Jade Rupnow, Marin Tisdale, Cindy Wang, Kate Zhang.

 


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Post-production  / Production
Motion GFX artist, Tony Wann, Named charlieuniformtango’s Creative Director of Motion Design
charlieuniformtango Posted On November 15, 2022


James Rayburn, charlieuniformtango’s President/CEO, announced Motion GFX artist Tony Wann has been named Creative Director of Motion Design. In his new role, Wann will oversee all motion design for charlieuniformtango. Wann joined charlietango in 2005 as an assistant editor, and quickly honed his expertise as a motion GFX artist.

“Tony Wann is a creative savant.  He has wowed us and our clients for years.  We are so excited to scale Tony’s impact to all our motion design projects as Creative Director,” James Rayburn said. “Motion graphics is definitely his wheelhouse; combining aesthetics and technology. Tony is an incredible collaborator, he will work tirelessly to bring an art director’s vision to life or build a client’s message from the ground up.  He brings the same energy and dedication to every project. “I’ve also seen him let out that energy as a hard-hitting drummer on his four-piece Vistalite drum kit,” Rayburn added.

The agencies he has partnered with include TRG, The Marketing Arm, GSD&M, LatinWorks, and McGarrah Jessee. He has created commercials and videos for clients such as AT&T, Universal Orlando, SunChips, LAY’S, H-E-B, DishTV, and March of Dimes.

Tony Wann said, “I’m excited to have the opportunity to expand my responsibilities at charlietango. I love motion design and it’s an honor to be working with the best motion design department in the business.”

“This promotion is well deserved. Tony seems to raise the bar with every project, and I’m looking forward to many more years of more exceptional work for our clients,” concluded James Rayburn.

See charlieuniformtango latest motion design montage here:


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AdChat DFW
charlieuniformtango Teams up with TRG for New ThermaCare Campaign
charlieuniformtango Posted On October 19, 2022


TRG teams up with charlieuniformtango in new ThermaCare spot starring Ken Jeong

charlieuniformtango teamed up with TRG on a new campaign for ThermaCare heat wraps.

The first spot to break in the campaign, “BringTheHeat Slideshow”, stars actor, comedian, producer, writer and licensed physician Ken Jeong in a lab coat. In the spot, he’s presenting a slide show demonstrating how a regular heating pad ties you down with a cord.

Using ThermaCare heat wraps, you’re free to go about your day’s activities in comfort. Ken Jeong intersperses a few flattering photos of himself into the presentation, feigning surprise as the flirtatious photos appear.

“From the get-go, I knew this was going to be a fun project,” said charlieuniformtango Executive Producer, Mary Alice Butler. “When John McStravick told me I just HAD TO see some raw takes because they were hilarious, we knew it was going to be a memorable project from start to finish!”

 


Credits:
charlieuniformtango
Executive Producer – Mary Alice Butler
Editor – John McStravick
Color/Online Editor – Joey Waldrip
Editor Assist – Matt Pittman
Online Editor – Catherine Thomas
Audio Mix – Russell Smith
Motion Design – Gray Wilcox
TRG
Brand Management – Dale Hruby + Monica Little + Peyton Jones
Creative – Sue Batterton + Dave Stone + Alexis Bingham
Brand Strategy – Corey Green + Arturo Longoria
Digital Strategy – Matt Whittaker + Jon Villalobos + Scott Luther + Alexander Ford
Business Affairs – Sara Sax + Michael Sonnier
Media + Search Strategy – Kim Moss + Jeff Kempf + Trevor Monteiro + Conor MacDowell
Digital Production (CHL) – Brenda Talavera + Meredith Ford + Steven Rice + Joe Jansen
Broadcast Producer – Cassie Greenwald
Production – ArtClass
Jake Hurwitz –Director
Michael Montenegro – Producer
Rebecca Niles – Managing Director
Kat Garalli – Production Manager
Brooke Covington – Rep
Music – Storefront Music
John “Scrapper” Sneider – Composer / Managing Partner
Adam Elk – Composer/Owner
Kirsten Messier – Executive Producer

 

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Production
charlieuniformtango Collaborated on Feature Documentary, “Shouting Down Midnight”
charlieuniformtango Posted On October 17, 2022


Film to launch Trevor Noah series of documentaries highlighting hot buttons in USA

charlieuniformtango collaborated on Director Gretchen Stoeltje’s compelling documentary, “Shouting Down Midnight,” exec produced by Richard Linklater, set to kick off the Trevor Noah Docuseries “The Turning Point” which highlights hot-button issues in America. World television premiere on MSNBC, October 23rd at 9PM CT.

“Shouting Down Midnight” chronicles former Texas state senator Wendy Davis’ 2013 abortion filibuster and its impact on those still fighting today to protect women’s rights. Early reviews have been consistently powerful: Thoughtful, heartfelt, absorbing, informative, ardent…

“It’s an important film. All of us at Tango were honored to partner on the making of it,” said Keith Munley, charlieuniformtango Austin Executive Producer. “We were grateful for the opportunity to work with the film’s director and producers to help tell the story of this historic moment. It really was a labor of love for all of us. Nick Patronella and Artie Peña spent months working on the color and sound. The challenge of any documentary is to find ways to convey the inherent power of truth. This film does that: The scene at the end, when the cheering, chanting crowd helps an exhausted Wendy Davis make it past the filibuster’s midnight deadline, still gets me every time.”

“Doing any part in the fight for reproductive rights was an honor,” added Nick Patronella, charlieuniformtango editor who was sound editor and mixer on the film.

Poster Design: Yen Tan
Fiscal Sponsor: Motion Image Arts & Education
Post Production Facility: charlieuniformtango, Austin, Texas
Executive Producer: Keith Munley
Post Production Producer: Marlee Cutbirth
Operations Manager: David Hannah
DI Editor/Colorist: Artie Peña
Color/Audio Assistant: Katie Allison
Client Services: Kim Tartar
Production Sound Services: charlieuniformtango, Austin & Dallas, Texas
Sound Editor/Mixer: Nick Patronella
Closed Captioning: Cut-n-Crunch
Additional Interviews: Leticia Van De Putte Interview (2013)

 


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Director | DP  / Production
charlieuniformtango Director Justin Wilson teams up with Ice-T for Raising Cane’s
charlieuniformtango Posted On June 27, 2022


charlieuniformtango announced Justin Wilson directed a :60 video for Raising Cane’s Chicken Fingers celebrating National Iced Tea Day (Friday, June 10th) with none other than the man himself, Ice-T.

Ice-T recently got behind the counter at a Raising Cane’s in Phoenix, Arizona and waited on surprised – and delighted – customers on National Iced Tea Day. Ice-T noted that Raising Cane’s iced tea is always fresh brewed and ice cold. He also commented to a customer that high gas prices had made him get a day job which brought giggles of acknowledgment. “Ice was an exceptional talent to work with and a joy to be around,” Justin said, “I’d jump at the chance to work with him again.”

Justin shot the action filled spot with several cameras, including two Sony fx9s, 4 GoPros, two insta360 cameras, a drone and DSLR. With a variety of angles to choose from, every Ice-T quote was captured multiple ways to give the editor flexibility in the cut.

Credits:

charlieuniformtango

Director: Justin Wilson
Line Producer: Cesar Velasco
Director of Photography: David Wells
Lead AC/Media Manager: Joshua Babur
2nd AC: Jessica Ramirez
2nd AC: Samantha Bell
Media Manager: Kayla Windsor

Raising Cane’s Chicken Fingers

Chief Marketing Officer: Christina Clarke
VP Creative Services: Tracy Ziepprecht
Creative Director: Scott Howard
Director, Creative Services: Meredith Verhagen
Sr. Motion Designer & Editor: Richard Escobedo


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Audio Mixing  / Production
charlieuniformtango Audio Expert Jake Kluge Plays It Forward by Teaching
charlieuniformtango Posted On April 4, 2022


charlieuniformtango Audio Editor/Mixer/Engineer Jake Kluge is passing on his lifelong love of sound as an Adjunct Professor of Audio and Postproduction at Collin College in Frisco, Texas. Since August 2021, Jake has spent his Monday evenings teaching audio engineering to students. This love of teaching began several years ago when Jake designed and built an audio studio at Arts Mission Oak Cliff where he taught a few classes of audio engineering. “That was my first foray into teaching, and I enjoyed every minute of it,” Jake says.

Jake’s love of sound began early, “My father had a gigantic stereo system in our basement that I wasn’t allowed to touch. All I wanted to do was turn the knobs and make things LOUD. Finally, for my twelfth birthday, Dad bought me some stereo equipment so I would leave his alone. One day, while I was in high school, I decided to plug a VCR into my stereo – I was hoping to improve the sound I was getting from the TV. I popped Return of the Jedi into the VCR, and the difference was magic. That was the day I realized I wanted a career in radio, movies or TV.”

In 1999, after Jake graduated with a bachelor’s degree in Radio and Television from Kansas State University, he joined Wichita’s KWCH-TV. He later began helping design and install custom home theaters.

Jake was hired as an audio assistant at charlieuniformtango in 2000 and became a full-time engineer in 2002. “I’m so grateful to all those who have mentored me over the years, especially Tango’s audio guru Russell Smith,” says Jake. “I’ve been lucky. I’ve worked on everything from Super Bowl spots to feature films here at Tango. It’s only right that I share what I’ve learned. It’s great to help the next generation of audio addicts like me make some noise of their own.”

Audio continues to be a big part of Jake’s life. When he’s not working at Tango or teaching, he writes, produces, and directs radio plays at Arts Mission Oak Cliff. He also restores vintage audio gear. Jake says, “I just really love sound, and I enjoy passing on that love. Teaching is one of the hardest things I’ve ever done, but every time I see one of my students ‘get it,’ it’s worth it.”

Independent, integrated, and incomparable, charlieuniformtango operates out of full-service studios in both Dallas and Austin. See more on their website. Contact Fran Montoya, head of sales/ business development, or call 214-922-9222.


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Production
charlieuniformtango Collaborates on Feature Documentary, “Shouting Down Midnight” | Premiered at SXSW 2022
charlieuniformtango Posted On March 21, 2022


(left to right) Nick Patronella, Kristi Frazier (producer), Artie Pena, Gretchen Stoeltje (director), Wendy Davis, Kim Tarter, Katie Allison, Keith Munley 

charlieuniformtango has collaborated on Director Gretchen Stoeltje’s compelling new documentary, “Shouting Down Midnight,” which premiered at SXSW 2022, March 12, 2022. The film chronicles former Texas state senator Wendy Davis’ 2013 abortion filibuster and its impact on those still fighting today to protect women’s rights. Early reviews have been consistently powerful: Thoughtful, heartfelt, absorbing, informative, ardent…

“It’s an important film. All of us at Tango were honored to partner on the making of it,” said Keith Munley, charlieuniformtango Austin Executive Producer. “We’re grateful for the opportunity to work with the film’s director and producers to help tell the story of this historic moment. It really was a labor of love for all of us. Nick Patronella and Artie Peña spent all of February working on the color and sound. Nick just welcomed his second child, daughter Layla, and started the sound edit from home – usually with Layla on his lap. The challenge of any documentary is to find ways to convey the inherent power of Truth. This film does that: The scene at the end, when the cheering, chanting crowd helps an exhausted Wendy Davis make it past the filibuster’s midnight deadline, still gets me every time.”

charlieuniformtango Sound Editor/Mixer Nick Patronella works with newborn daughter Layla on his lap

Credits:
Poster Design: Yen Tan
Fiscal Sponsor: Motion Image Arts & Education
Post Production Facility: charlieuniformtango, Austin, Texas
Executive Producer: Keith Munley
Post Production Producer: Marlee Cutbirth
Operations Manager: David Hannah
DI Editor/Colorist: Artie Peña
Color/Audio Assistant: Katie Allison
Client Services: Kim Tartar
Production Sound Services: charlieuniformtango, Austin & Dallas, Texas
Sound Editor/Mixer: Nick Patronella
Closed Captioning: Cut-n-Crunch
Additional Interviews: Leticia Van De Putte Interview (2013)


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Post-production  / Production
charlieuniformtango and Plot Twist Creativity Team up for Coca-Cola Southwest Beverages Super Bowl Spot
charlieuniformtango Posted On February 17, 2022


charlieuniformtango teamed up with Plot Twist Creativity on a new :30 spot for Coca-Cola Southwest Beverages, local bottling company, announcing the company is now hiring. The new spot titled “Opportunity Fizzes” aired Super Bowl night and features a twist on the song “Happy” that begins with a person blowing on a Coca-Cola bottle – and continues that sound throughout – as the perfect backdrop for cheerful scenes of Coca-Cola Southwest Beverages employees going about their business.

 

Credits:
charlieuniformtango

Adam Henderson : Editor
Mary Alice Butler : Producer
Russell Smith: mix
Joey Waldrip : online
Julia Bacak : graphics
Jose Michelena: Edit Assist

Plot Twist Creativity

Bo McCord – Creative Director / Art Director
Chris Smith – Chief Creative Officer / Writer
Byron Fitts – Producer
Dave Kroencke – Chief Operating Officer
Lauren Boone – Account Supervisor

 


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