Charlie Uniform Tango, LERMA/Agency, Station Film, Thrive Colour, and SHINDIG Music worked together on two :30 spots for Avocados From Mexico, titled “Benched” and “Water Main”.
“Benched” features a football player called over to be told he’s going to be benched. The coach announces the bad news to the recognizable and fun Avocados From Mexico jingle, and then presents the player with a yummy tray of avocado treats.
In “Water Main” a woman answers her door to find two workmen who tell her to the Avocados From Mexico jingle that they have broken her water main. They then present her with a tray of avocado treats that make their news go down much easier.
“Telling a story and making it funny is always a delicate balance,” said John McStravick, Charlie Uniform Tango editor. “With Bill and Brian’s vision/experience/collaboration, and occasional foley work, we were able to pepper in lots of funny moments and really dial up the awkwardness of the situation while still putting the product front and center. The jingle is still in my head to this day.”
Credits:
LERMA
Brian Linder Executive Creative Director/Principal
Bill Cochran Executive Creative Director/Principal
Stephanie VanderLinden Principal/Brand Leadership
Elisabeth Zuerker Account Director/Brand Leadership
Bridget Fontenot Broadcast + Content Producer
Station Film
Production Company
Brendan Gibbons Director
Caroline Gibney Founding Partner/Producer
Doug Chamberlain DP
Post Company
John McStravick Editor
Allen Robbins Flame/VFX Artist
Jake Kluge Audio Engineer
Michael Wagner Executive Producer
