Redesign will enhance user experience and scalability as the brand continues rapid growth across nearly 90 locations nationwide
BODYBAR Pilates has selected local agency Tegan Digital to lead a comprehensive redesign and rebuild of its website, supporting the brand’s next phase of national growth. The partnership reflects BODYBAR’s continued investment in strengthening its digital foundation as it scales.
With nearly 90 studio locations nationwide and continued hypergrowth planned for 2026, BODYBAR is focused on building the infrastructure needed to support franchise development, elevate the member experience, and maintain consistency across markets. Tegan’s team will support these efforts through strategic website planning, user experience optimization, and website enhancements designed to evolve alongside the brand.
“Our website plays a critical role in how prospective members, franchisees, and partners experience the BODYBAR brand,” said Matt McCollum, CEO of BODYBAR. “As we continue to grow, we knew we needed a partner who could help us build a platform that scales with us. Tegan brings the strategic and technical expertise to make that happen.”
The redesigned website will focus on improving usability across locations, strengthening performance and scalability, and creating a clearer digital journey for both members and franchise prospects. The new platform will serve as a foundational tool to support BODYBAR’s expanding national footprint.
“BODYBAR is at an exciting inflection point,” said Tegan Partner John Herrington. “Their momentum requires a strategy and foundation that can support growth, adapt quickly, and deliver a consistent user experience at scale. We’re excited to partner with BODYBAR’s team as they build for what’s next.”
