Fans will be introduced to Riggle as The Guac Guru, the all-knowing expert ready to prove how guac and football are so predictably good
Avocados From Mexico®, the number one selling avocado brand in the U.S., is back on the field for another year of creating an always-good play for football fans everywhere. This season, the brand has tapped comedic genius Rob Riggle to help shoppers get ripe and ready for all the exciting gatherings ahead. With football and guac being the ultimate game day duo, Avocados From Mexico are here to turn any ordinary celebration into a touchdown of a time.
As part of the brand’s national shopper marketing campaign, in-store displays will feature The Guac Guru, aka Riggle, showcasing how predictably good football and guac are together. In fact, 84% of professional American football fans say food is as important as the game itself 1. So, when fans purchase an Avocados From Mexico themed bag of avocados featuring the Guac Guru, they’ll be able to scan the QR code, snap a photo of their receipt and receive $1.50 cash back via Venmo or PayPal. The promotion runs from January 19 to February 8, giving fans plenty of time to take their Big Game party to the end zone.
As football’s biggest night quickly approaches, shoppers are looking to easily tackle party prep while browsing the aisles. With 81% of fans watching the Big Game from their own home 2, guac is expected to once again be the star of every table. With this in mind, Avocados From Mexico is fresh with ideas on how to have fans covered from kickoff to the final crunch of their tortilla chips.
“It’s simple—there’s no game day without guac,” said Rob Riggle. “That’s why I’m so pumped to team up with Avocados From Mexico as The Guac Guru. If you find yourself like me every year, trying to predict just how much to make for your crew before your Big Game party, remember this: There’s no such thing as too much guac.”
Because guac is good on game day and beyond, Avocados From Mexico will also be giving away a year’s supply of avocados to 10 lucky football fans. Shoppers can enter by scanning a QR code on in-store displays, where they’ll be directed to a landing page to enter for a chance to win between January 19 and February 8.
“Guacamole isn’t just a dip—it’s a Big Game essential,” added Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution for Avocados From Mexico. “Pair Rob Riggle’s larger-than-life energy with our fresh avocados, and you’ve got a game-winning combo that guarantees avocados will be the real champs at every watch party this season.”
Retailers can contact their Avocados From Mexico Regional Director to find out how to take advantage of the 2026 Big Game shopper marketing program, featuring Riggle as The Guac Guru. In-store materials and packaging are available now while supplies last. Visit https://avocadosfrommexico.com/retail for more details and info.
