• Communities
    • Advertising
    • Production
    • Marketing
    • Film
  • Submit Post Here
  • Editorial Spotlights
    • AdChat QuickChat™
  • Business Directory
  • About Us
May 25, 2022
  • Advertise with Us!
  • Contact Us
- Advertisement -
  • Communities
    • Advertising
    • Production
    • Marketing
    • Film
  • Submit Post Here
  • Editorial Spotlights
    • AdChat QuickChat™
  • Business Directory
  • About Us
Author

Avocados From Mexico

About Avocados From Mexico™  Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Association of Avocado Exporting Producers & Packers of Mexico (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas.




Marketing
Avocados From Mexico™ Introduces First-Ever Guactail™ Designed to Make Cinco Celebrators Say “CincOMG!”
Avocados From Mexico Posted On May 2, 2022


The #AlwaysGood brand partnered with Best-Selling Author and Food and Wine Expert Antoni Porowski to design the delicious avocado drink

It’s time to take Cinco de Mayo celebrations from adequate to awesome. Avocados From Mexico™ (AFM), the number one selling brand of avocados in the U.S., is showing fans new ways to celebrate with avocados this Cinco– by introducing the Guactail™. A drink so good, it will have you saying, “CincOMG!”

Antoni Porowski shows off the first ever Guactail™ to celebrate Cinco De Mayo with Avocados From Mexico.

To bring the Guactail to life, Avocados From Mexico teamed up with none other than best-selling author and food and wine expert, Antoni Porowski, to create the CincOMG-worthy Guactail dreams are made of. The drink takes a spin on a classic fruit-forward daquiri and is loaded with the goodness of avocados – from deconstructed guacamole to avocado frites, the garnishes make this drink #AlwaysGood.

“Two of my favorite things? Cinco de Mayo and guac,” said Porowski. “And taking that to the level of creating my very own Guactail? Perfection. It’s just not Cinco without a Guactail and Avocados From Mexico.”

Cinco de Mayo is #AlwaysGood With Avocados From Mexico

It’s no surprise Cinco de Mayo is the second biggest consumption occasion in the U.S for avocados and guacamole1. To inspire consumers to Addvocados for a CincOMG-worthy celebration, the brand is supporting the festivities with a full 360 plan, including a new #AlwaysGood TV spot, shopper campaign, and digital activations leading up to May 5, 2022. Visit AFM’s House of Goodness for new recipes and Cinco facts, and try a new selfie experience that allows Facebook and Instagram users to create a one-of-a-kind portrait featuring their best Mona Lisa smile – a nod to the Renaissance themed Cinco ad.

“Cinco de Mayo sparks good times, just like our brand,” said CEO and President of Avocados From Mexico, Alvaro Luque. “We invite avocado lovers everywhere to share a Guactail and add Avocados From Mexico to their celebrations to make it a memorable Cinco de Mayo filled with good taste and good times.”

Antoni’s Avocado Daiquiri Guactail:
Ingredients:

  • 6oz white rum
  • 6oz pineapple juice
  • 2 tablespoons fresh lime juice
  • 2 oz cucumber, sliced and unpeeled
  • 1 cup fresh or frozen mango
  • 6 mint leaves, plus more for garnish
  • 1 ripe avocado, peeled and pitted
  • 3oz cream of coconut
  • Pinch of salt
  • 2 cups ice

Add all ingredients to a blender and combine on high for 45 seconds until mixture is smooth, frothy and thick. Garnish with avocado frites, jalapeño poppers, tortilla chips and deconstructed guac ingredients like pickled onion and tomatillo, lime, and mint. After enjoying the Guactail, use garnishes to make even more guac! Makes two servings.


Continue Reading
0
66 Views




Marketing
Avocados From Mexico Partners with Comedian Andy Richter to Officially Unveil New Big Game Teaser
Avocados From Mexico Posted On February 3, 2022


Richter Appears as Caesar to Kick Off The Produce Brand’s New Always Good Campaign on Football’s Biggest Night

Avocados From Mexico (AFM), the number one selling avocado brand in the U.S., released its official 30-second Big Game teaser featuring late-night funnyman and avocado-lover, Andy Richter, and the fruit that Americans just can’t seem to get enough of.

The teaser features Richter dressed in an ensemble inspired by ancient Roman times, psyching himself up to play the role of a lifetime: Caesar. The full ad will be revealed during the first quarter of the 2022 Big Game.

“When I found out Avocados From Mexico wanted to cast me for the ad, I thought, you have guac to be kidding me, I’m in!” said comedian Andy Richter. “Avocados are always good and when you ‘Addvocados’ to Roman times, plus throw in a legend like Caesar, it’s sure to be a good time.”

AFM teamed up with Austin-based agency, GSD&M to concept and produce the ad, which will mark the brand’s seventh Big Game appearance.

It’s Always a Good Time When You “Addvocados”

For the first time, AFM’s Big Game presence will kick off the brand campaign that will continue throughout the year. The new creative platform “Addvocados” is inspired by American’s love for avocados, and the beloved fruit’s ability to make everyday things even better. The platform is part of AFM’s #AlwaysGood brand campaign – as there are few (if any) other foods that can combine great taste, nutrition (good fats and nearly 20 vitamins and minerals) and fun times like avocados do.

“AFM is intrinsically an innovative brand that has been and always will be pushing boundaries across all marketing territories, whether it’s branding, content creation or data,” said Ivonne Kinser, Vice President of Marketing and Innovation for AFM. “The ‘Addvocados’ platform is our strongest yet. It’s funny, impactful and designed to drive results and connection in a way that will ensure our brand is impossible to miss during the Big Game and beyond.”

Multichannel Impact During the Biggest Avocado Occasion

The release of the teaser is just one part of highly integrated, multichannel campaign designed to drive the brand and sales like never before. In fact, the campaign is just the beginning of a yearlong brand campaign, kicking off with:

  • SHOPPER: While fans are stocking up on avocados to gear up for gameday – the number one occasion for avocados and guacamole1 – they can enter for a chance to win a $100k smart home makeover via QR codes on a record-breaking 106,000 equivalized avocado bins placed in the produce aisles of more than 100 retailers in 42 states.
  • DIGITAL: Hosted by football legend Drew Brees, AFM’s House of Goodness gives website visitors a look into the #AlwaysGood world of avocados. The virtual home features several unique experiences that consumers can navigate through, including taking a selfie with Brees, discovering new guacamole recipes, and purchasing avocados.
  • SOCIAL: The AFM #AlwaysGood Digital Countdown kicks off February 6, 2022. Each day leading up to gameday, AFM will engage different social communities to spread goodness for the chance to win prizes. From engaging with TikTok influencers to targeting pup parents and artists to share how avocados are #AlwaysGood, AFM will take over the internet to make it better. Follow the conversation with the hashtag #AlwaysGood.
  • POP UP: Fans in New York City can visit a physical extension of the digital experience in AFM’s Store of Goodness from February 8-13, 2022. The store will feature the avocado glow apparel collection inspired by the new brand color.
  • FOODSERVICE: AFM is partnering with sandwich chain Which Wich to give fans a chance to ‘addvocados’ and make their sandwiches even better. On Free Avocado Upgrade Day, February 11, 2022, fans can top their sandwiches with fresh avocado for free – a choice that 77% of consumers prefer over processed avocado.2

Follow the conversation with the hashtag #AlwaysGood. Visit the House of Goodness at www.avocadosfrommexico.com/big-game and connect with AFM on Facebook (www.facebook.com/AvocadosFromMexico) and Twitter (@AvosFromMexico).

 

 


Continue Reading
0
169 Views




Marketing
Avocados From Mexico Launches Its Strongest Multichannel Shoppable Campaign for the Super Bowl
Avocados From Mexico Posted On January 12, 2022


Avocados From Mexico has launched a multichannel digital experience Super Bowl campaign, the company announced in a news release.  

The campaign uses a variety of strategies, including in-store QR codes, the campaign’s new House of Goodness website and a new partnership with New York-based MikMak to increase consumer engagement and drive brand awareness. 

This announcement comes after the brand announced its return to the Super Bowl with a new television spot incorporating New Orleans quarterback Drew Brees.

“We’ve built the AFM brand on a foundation of innovation. Now, we’re back in the big game with not only an ad, but another innovative, fully integrated campaign,” Alvaro Luque, president and CEO of AFM, said in the release. 

The House of Goodness website, hosted by Brees, allows consumers to view avocado recipes, cooking how-tos and savings opportunities, as well as order ingredients online, engage with other fans, take pictures, enter sweepstakes and shop for AFM-branded clothing. 

Avocados from Mexico has also teamed up with a variety of retailers, including Walmart, Instacart, Sam’s Club and Dillions, to allow consumers to shop for single or bagged avocados online for home delivery. The campaign will also include a pop-up shop called the Store of Goodness. It will be open Feb. 8-13 and located at Funny Pretty Nice, 64 MacDougal St., New York, N.Y. 

The final element of the campaign include a partnership with MikMaK to make social and digital ads shoppable while enabling the brand to better understand its shoppers with first-party data. 

“As consumers continue to buy more of their groceries online, Avocados From Mexico is leading the way by ensuring all digital and social media channels are shoppable with MikMak,” said Rachel Tipograph, MikMak founder and CEO, in a news release. 

To learn more about AFM, visit www.avocadosfrommexico.com, Facebook (www.facebook.com/AvocadosFromMexico) or Twitter (@AvosFromMexico). Visit the House of Goodness at www.avocadosfrommexico.com/big-game.

Original Content

Continue Reading
0
193 Views




Marketing
Avocados From Mexico Partners with Dating App Chispa to Bring Singles Together Over Their Love for Avocados
Avocados From Mexico Posted On December 12, 2021


Chispa, the largest dating app designed for Latinx singles in the U.S. is partnering with Avocados From Mexico to create a fun digital experience where community members can connect over their shared cultura and love for avocados.

Through this collaboration, Chispa will encourage its community to celebrate their love for avocados by allowing them to display a “Guac Lover” badge on their dating profile, which will help them connect with others who share their love for this fruit. Additionally, app members will be able to take part in “Guacamoments,” an innovative digital experience created by Avocados From Mexico to help the online community find their fellow avocado lover.

“We realize that food brings people together in our community, especially among Latinx singles, and our partnership with Avocados From Mexico goes to the heart with the love and affection that Latinos have for avocados, a staple food in our culture,” said Julia Estacolchic, Head of Brand for Chispa. “We invite our Chispa community to participate in this fun digital experience – it’s a move in the ripe direction!”

Earlier this year, Chispa surveyed members and found an interesting way to connect singles on the app, with avocados at the forefront. Of those surveyed, 52% of Chispa users claimed any moment is a good moment to share guacamole, and 46% said that preparing guacamole with someone could be a romantic way to get to know each other.

To further celebrate this cultural moment, Chispa is giving back to the Latino community of farmworkers who work hard to harvest the beloved food we put on our tables. As part of this collaboration, Chispa will make a donation to Celebration Nation’s food bank for farmworkers for every “Guac Lover” badge displayed on its users’ profiles.

“As a Latina, I understand the importance of connecting with my community over shared traditions and experiences,” said Flor Martinez, president of Celebration Nation. “We are so grateful to Chispa for engaging us in a way that will benefit the farmworkers who work tirelessly to provide us with not only avocados but other foods that bring our culture together and allow us to share special moments.”

The “Guac Lover” badges will be available to Chispa users until December 20th. The app is available to download on the iOS App Store and Google Play.

ABOUT CHISPA

Chispa is the largest dating app made for US Latinos, with over 5 million downloads and the goal of helping Latinos create new connections with singles from similar backgrounds, cultures, and communities. Chispa is a Match Affinity dating app created in 2017 by Match Group (NASDAQ: MTCH), a leading provider of dating products designed to increase users’ likelihood of finding a meaningful connection, like Tinder, Match, Hinge, OkCupid, and more. The Chispa app is available on the iOS App Store and Google Play, both in English and Spanish. For more information visit www.chispa-app.com and follow @ChispaApp on Facebook, Twitter, and Instagram.


Continue Reading
0
224 Views




Marketing
Avocados From Mexico Confirms It’s Good to be Back in the Big Game in 2022
Avocados From Mexico Posted On November 4, 2021


The Brand will Show Up Like Never Before, Taking the Produce Powerhouse Brand to The Next Level

After sitting on the sidelines for the Big Game in 2021, Avocados From Mexico (AFM), the number one selling brand of avocados in the United States, has announced its official return in February 2022. The beloved brand, which has previously had six Big Game television advertising campaigns, will produce a 30-second spot on advertising’s biggest night and execute a 360 integrated campaign to support the number one consumption period for avocados.

Avocados From Mexico - Always Good

In fact, with nearly 2.5 billion avocados imported from Mexico every year (that’s a lotta guac), the Big Game remains the number one occasion for avocados and guacamole.1 And, during the Big Game weekend, AFM is responsible for 95% of avocado sales in the United States.2

“The Big Game has always been an effective way for us to connect with avocado obsessed consumers. Not only did we first introduce our brand seven years ago at the Big Game, but we’ve innovated year after year to continue to engage and excite avocado fans,” said AFM President and CEO, Alvaro Luque. “We took the last year to build on that success, but create something totally different. We’re getting ready to launch the most sales-effective campaign we’ve ever created, integrating shopper, digital and the brand like never before.” 

Along with a highly visible TV ad and breakthrough digital execution, the integrated campaign will include a national shopper program featuring former New Orleans star quarterback and football legend, Drew Brees, to get fans ready for the ultimate “Guac Zone.”

Why AFM is “Always Good”
In just seven years, AFM has doubled the volume of Mexican avocados imported to the U.S.,2 more than doubled the brand preference during the same time period, and the brand is on track to continue this impact.3 This year’s decision to return to the Big Game comes as AFM announces some big, bold brand updates, alongside a digital overhaul of the brand look and feel with a refreshed brand logo and even a new avocado color.

With recognizable brand assets such as the memorable jingle, “Avocados From Mexico” – AFM has now added “Always Good” to their logo and revamped their look. The brand even created their very own color – avocado glow! A feast for the eyes, it’s the unique yellow-green gradient color you find when you open a perfectly ripe avocado.

Acknowledging the triple threat the brand represents, AFM will now showcase how they are “Always Good.” There are few (if any) other foods that can combine great taste, nutrition (good fats and nearly 20 vitamins and minerals) and fun times like avocados do.

“I’m proud of the brand we’ve built from the ground up – a highly visible brand in a brandless category,” said Luque. “This next ‘Always Good’ evolution will allow us to take the brand even farther – driving even more innovation, more digital focus and more ways to truly connect with consumers hearts and minds, because AFM really does spark good times all the time.”

A Big Game Powerhouse
AFM’s previous Big Game campaigns were not only the first in the industry but have won multiple accolades and media recognition for their unprecedented performance, particularly in the digital world. AFM is the only Big Game advertiser to hold the number one (2018) or two spots in the “Best Super Bowl Digital Campaigns” based on the Merkle Report, for five consecutive years. 4 And, over the past six years, AFM’s Big Game spots have generated a staggering 41.6 billion brand impressions. 

To learn more about AFM, visit www.avocadosfrommexico.com, Facebook (www.facebook.com/AvocadosFromMexico) or Twitter (@AvosFromMexico).

About Avocados From Mexico 
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Association of Avocado Exporting Producers & Packers of Mexico (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas. 

1 AFM Consumer Shopper A&U Study 2020
2 Haas Avocado Board Volume Data
3 AFM Brand Tracker Study
4 The Merkle Report


Continue Reading
0
285 Views




Marketing
Avocados From Mexico Opens Superfood Lab at KidZania Dallas | Creating the Next Generation of Avocado Lovers
Avocados From Mexico Posted On June 1, 2021


Avocados From Mexico announced the opening of its Avocados From Mexico Superfood Lab at KidZania Dallas, an indoor city where children can role-play professions in realistic settings.

The Avocados From Mexico Superfood Lab is the latest offering from the brand known for its innovative approach to produce marketing. The Superfood Lab at KidZania is an inspirational and educational experience that creates awareness among younger generations, offering kids the chance to interact with Avocados From Mexico and learn how avocados are grown, how to pick them, and how to prepare the delicious fruit.

“By creating a highly visible brand in a brandless category, Avocados From Mexico has fundamentally changed the way that produce is marketed,” said Alvaro Luque, president and CEO of Avocados From Mexico. “The Avocados From Mexico Superfood Lab at KidZania Dallas is yet another fun, unexpected way to interact with our brand and inspire the younger generation to learn how avocados can be part of a healthy, nutritious lifestyle.”

The Avocados From Mexico Superfood Lab offers:

  • A health and wellness station, which includes an interactive game with educational information about good fats and nutritional benefits of avocados.
  • An education area that provides a hands-on experience for kids to learn how to grow, pick, ripen and preserve avocados. Kids even get to take home a ripening bag.
  • A culinary experience where kids can make and enjoy their own guacamole.

“We are honored that Avocados From Mexico, which has been so widely recognized for their innovative branding initiatives, sees tremendous value in KidZania and has chosen to partner with us in this first USA location,” said Gevork Sarkisyan, chairman and CEO of KidZania USA. “The Avocados From Mexico Superfood Lab will be a fantastic addition for our guests and will provide a unique, educational and entertaining experience centered around all the healthy benefits avocados provide.”

Together, Avocados From Mexico and KidZania drive a positive conversation about Mexico and were both honored as Mexican Ambassador brands in 2020.

original content

Continue Reading
0
551 Views




Marketing
Avocados From Mexico Marketing Strategy Increases Avocado Imports to U.S.
Avocados From Mexico Posted On February 11, 2021


After six years of successful advertising in the Super Bowl, Dallas-based Avocados From Mexico shifted its strategy to help drive retail sales during the fall.

The strategy worked in a big way, the group says, with a historic record of 277 million pounds of Mexican avocados imported into the U.S. in the first four weeks of the year.

That volume represents a 19% increase compared with the same period in 2020, according to the release.

We had plans to pivot our strategy ahead of the pandemic, and I’m impressed with the results in a year rocked by challenges,” Alvaro Luque, president and CEO of Avocados From Mexico, said in the release. 

“We decided some time ago that we wanted to start changing the sales dynamic of the industry and reinforce fall as a key season for AFM in preparation for an unprecedented Big Game push.”

From October to December, the U.S. market received an average of 49 million pounds per week, compared with an average of 46 million pounds per week in 2019 during the same time. 

“Since we decided to reinforce the promotional strategy for October through December two years ago, Mexican avocado imports have grown 27% during this three-month period, a clear indication that we are on the right path,” Luque said in the release.

AFM’s trade and shopper marketing activities from October through December included:

  • A national shopper marketing campaign featuring a $500,000 home giveaway;
  • A national incentive contest with over 35 participating retail accounts, consumer and loyalty offers; and
  • An emphasis on bagged fruit programs.

AFM’s “Guac Bowl” campaign was a fully integrated shopper and digital campaign for the Big Game, including major football celebrities Hall of Famer and sports newscaster Troy Aikman and sports newscaster Erin Andrews.

“Our campaign helped reinforce our association with football in an effort to generate excitement with our retailers and drive baskets for the No. 1 guacamole occasion of the year,” Stephanie Bazan, vice president for trade and market development for Avocados From Mexico, said in the release.

In-store point-of-sale materials and displays that featured Aikman and Andrews served as guacamole destinations throughout stores. With more than 51,000 displays in over 65 accounts, the promotion is AFM’s largest shopper and trade marketing program for the Super Bowl to-date, according to the release.

Original conent


Continue Reading
0
1.3K Views




Marketing
Avocados From Mexixo Launch Their Fall Promotions Lineup |”Flavor with Heritage” & “Guac the House”
Avocados From Mexico Posted On September 8, 2020



Avocados From Mexico is kicking off the fall season with two new and exciting promotional campaigns designed to elevate engagement and increase basket ring within grocery stores. This fall’s Hispanic Heritage programming features a new partnership with Takis Snacks, one of the hottest brands in salty snacks, as well as a first-time contest from October through December in which consumers can win a new house worth $500,000, along with other prizes. Both promotions bring the flavor of fall snacking fun to grocery stores and consumers with eye-catching displays, consumer savings, a strong loyalty program, and digital and social engagements.

Flavor With Heritage
In celebration of Hispanic Heritage Month, AFM is honoring its origins by connecting with Hispanic consumers in partnership with Takis Snacks via custom displays featuring both brands. This iteration of AFM’s “Flavor with Heritage” campaign runs from Sept. 13 through Oct. 18.  Given the popularity of Takis Snacks across multiple segments, the promotion will be implemented in grocery stores to also attract a “crossover shopper appeal.” Digital and social support will boost the program, and shoppers will love discovering the intense combination of hot chili pepper and lime from Takis Fuego tortilla chips with creamy, delicious avocados all month long.  

“We’re proud to celebrate the many flavors of Hispanic Heritage in partnership with Takis Snacks which, like AFM, has strong appeal to the Hispanic market and beyond,” said Stephanie Bazan, vice president of trade and market development for Avocados From Mexico. “Our digital and social media activations, in-store merchandising, coupons, and sweepstakes to win a free year’s supply of Avocados From Mexico are a fantastic way to spice up sales during Hispanic Heritage Month and celebrate National Guacamole Day on September 16.”

Guac The House!
Kicking off Oct. 11 and going through December, AFM will “Guac the House” with its brand-new consumer contest. Shoppers who purchase fresh, always in season avocados at participating stores will have the opportunity to enter to win a new home worth $500,000, in addition to $150,000 in other prizes such as a kitchen makeover, backyard upgrade, home entertainment package, ultimate home office, home improvement gift cards, and kitchen and laundry appliances.

According to MarketWatch, over 70 percent of people are focusing and spending on their homes, and Avocados From Mexico’s Guac the House reminds consumers that home is where the guac is, while helping stores boost sales through:

  • Striking in-store displays that feature farmers market-style bins with promotional headers, and include floor decals, in-store signage and consumer savings offers. Store personnel can participate in AFM’s display rewards program and earn a $10 digital gift card for setting up displays with Avocados From Mexico by simply submitting photos of their displays.
  • A QR code that allows consumer to enter a sweepstakes for the chance to win a new home and other prizes.
  • A strong paid media program across the consumer’s path to purchase, along with targeted digital engagement with a designated Avocados From Mexico landing page and #GuacTheHouse hashtag for social media.

In order to drive demand, AFM will be offering a national volume incentive program in which accounts can earn up to $15,000. Accounts simply choose a two-week window within Oct. 1 to Dec. 10 and display Avocados From Mexico to participate. Interested accounts can contact their AFM Regional Director for more information.

“AFM’s ‘Guac the House’ national shopper program has been designed to provide the shopper with value during the current environment,” said Bazan. “This is why offering savings and prizes that add value continue to be critical during a COVID-conscious time. It is key that AFM drive engagement and  incremental purchase during the key October, November and December time period, given that in-home consumption will continue to be very strong.”

Read  original article here.


Avocados From Mexico is kicking off the fall season with two new and exciting promotional campaigns designed to elevate engagement and increase basket ring within grocery stores. This fall’s Hispanic Heritage programming features a new partnership with Takis Snacks, one of the hottest brands in salty snacks, as well as a first-time contest from October through December in which consumers can win a new house worth $500,000, along with other prizes. Both promotions bring the flavor of fall snacking fun to grocery stores and consumers with eye-catching displays, consumer savings, a strong loyalty program, and digital and social engagements.

Flavor With Heritage
In celebration of Hispanic Heritage Month, AFM is honoring its origins by connecting with Hispanic consumers in partnership with Takis Snacks via custom displays featuring both brands. This iteration of AFM’s “Flavor with Heritage” campaign runs from Sept. 13 through Oct. 18.  Given the popularity of Takis Snacks across multiple segments, the promotion will be implemented in grocery stores to also attract a “crossover shopper appeal.” Digital and social support will boost the program, and shoppers will love discovering the intense combination of hot chili pepper and lime from Takis Fuego tortilla chips with creamy, delicious avocados all month long.  

“We’re proud to celebrate the many flavors of Hispanic Heritage in partnership with Takis Snacks which, like AFM, has strong appeal to the Hispanic market and beyond,” said Stephanie Bazan, vice president of trade and market development for Avocados From Mexico. “Our digital and social media activations, in-store merchandising, coupons, and sweepstakes to win a free year’s supply of Avocados From Mexico are a fantastic way to spice up sales during Hispanic Heritage Month and celebrate National Guacamole Day on September 16.”

Guac The House!
Kicking off Oct. 11 and going through December, AFM will “Guac the House” with its brand-new consumer contest. Shoppers who purchase fresh, always in season avocados at participating stores will have the opportunity to enter to win a new home worth $500,000, in addition to $150,000 in other prizes such as a kitchen makeover, backyard upgrade, home entertainment package, ultimate home office, home improvement gift cards, and kitchen and laundry appliances.

According to MarketWatch, over 70 percent of people are focusing and spending on their homes, and Avocados From Mexico’s Guac the House reminds consumers that home is where the guac is, while helping stores boost sales through:

  • Striking in-store displays that feature farmers market-style bins with promotional headers, and include floor decals, in-store signage and consumer savings offers. Store personnel can participate in AFM’s display rewards program and earn a $10 digital gift card for setting up displays with Avocados From Mexico by simply submitting photos of their displays.
  • A QR code that allows consumer to enter a sweepstakes for the chance to win a new home and other prizes.
  • A strong paid media program across the consumer’s path to purchase, along with targeted digital engagement with a designated Avocados From Mexico landing page and #GuacTheHouse hashtag for social media.

In order to drive demand, AFM will be offering a national volume incentive program in which accounts can earn up to $15,000. Accounts simply choose a two-week window within Oct. 1 to Dec. 10 and display Avocados From Mexico to participate. Interested accounts can contact their AFM Regional Director for more information.

“AFM’s ‘Guac the House’ national shopper program has been designed to provide the shopper with value during the current environment,” said Bazan. “This is why offering savings and prizes that add value continue to be critical during a COVID-conscious time. It is key that AFM drive engagement and  incremental purchase during the key October, November and December time period, given that in-home consumption will continue to be very strong.”

Read  original article here.


Avocados From Mexico is kicking off the fall season with two new and exciting promotional campaigns designed to elevate engagement and increase basket ring within grocery stores. This fall’s Hispanic Heritage programming features a new partnership with Takis Snacks, one of the hottest brands in salty snacks, as well as a first-time contest from October through December in which consumers can win a new house worth $500,000, along with other prizes. Both promotions bring the flavor of fall snacking fun to grocery stores and consumers with eye-catching displays, consumer savings, a strong loyalty program, and digital and social engagements.

Flavor With Heritage
In celebration of Hispanic Heritage Month, AFM is honoring its origins by connecting with Hispanic consumers in partnership with Takis Snacks via custom displays featuring both brands. This iteration of AFM’s “Flavor with Heritage” campaign runs from Sept. 13 through Oct. 18.  Given the popularity of Takis Snacks across multiple segments, the promotion will be implemented in grocery stores to also attract a “crossover shopper appeal.” Digital and social support will boost the program, and shoppers will love discovering the intense combination of hot chili pepper and lime from Takis Fuego tortilla chips with creamy, delicious avocados all month long.  

“We’re proud to celebrate the many flavors of Hispanic Heritage in partnership with Takis Snacks which, like AFM, has strong appeal to the Hispanic market and beyond,” said Stephanie Bazan, vice president of trade and market development for Avocados From Mexico. “Our digital and social media activations, in-store merchandising, coupons, and sweepstakes to win a free year’s supply of Avocados From Mexico are a fantastic way to spice up sales during Hispanic Heritage Month and celebrate National Guacamole Day on September 16.”

Guac The House!
Kicking off Oct. 11 and going through December, AFM will “Guac the House” with its brand-new consumer contest. Shoppers who purchase fresh, always in season avocados at participating stores will have the opportunity to enter to win a new home worth $500,000, in addition to $150,000 in other prizes such as a kitchen makeover, backyard upgrade, home entertainment package, ultimate home office, home improvement gift cards, and kitchen and laundry appliances.

According to MarketWatch, over 70 percent of people are focusing and spending on their homes, and Avocados From Mexico’s Guac the House reminds consumers that home is where the guac is, while helping stores boost sales through:

  • Striking in-store displays that feature farmers market-style bins with promotional headers, and include floor decals, in-store signage and consumer savings offers. Store personnel can participate in AFM’s display rewards program and earn a $10 digital gift card for setting up displays with Avocados From Mexico by simply submitting photos of their displays.
  • A QR code that allows consumer to enter a sweepstakes for the chance to win a new home and other prizes.
  • A strong paid media program across the consumer’s path to purchase, along with targeted digital engagement with a designated Avocados From Mexico landing page and #GuacTheHouse hashtag for social media.

In order to drive demand, AFM will be offering a national volume incentive program in which accounts can earn up to $15,000. Accounts simply choose a two-week window within Oct. 1 to Dec. 10 and display Avocados From Mexico to participate. Interested accounts can contact their AFM Regional Director for more information.

“AFM’s ‘Guac the House’ national shopper program has been designed to provide the shopper with value during the current environment,” said Bazan. “This is why offering savings and prizes that add value continue to be critical during a COVID-conscious time. It is key that AFM drive engagement and  incremental purchase during the key October, November and December time period, given that in-home consumption will continue to be very strong.”

Read  original article here.


Continue Reading
0
272 Views




Marketing
Avocados From Mexico’s Alvaro Luque Knew When the Time Was Ripe
Avocados From Mexico Posted On August 18, 2020


Avocados From Mexico’s CEO Alvaro Luque breaks down the biggest fruit craze in living memory


Alvaro Luque isn’t the only reason that avocados have become a mainstay of your grocery shopping list, but the timing is peculiar. The president and CEO of Avocados From Mexico (AFM) launched the company’s Mexican-United States partnered program in 2014—or, more specifically, at the exact moment when the population of the United States collectively realized there was an avocado-sized hole in their lives. “We have the third biggest country in the world in the United States, which is 100 percent in love with avocados,” Luque says. “And we have the number one avocado exporter in the world in Mexico, which is really the only place that can supply that demand. It’s a perfect match.”

But that doesn’t answer the most pressing question. A company doesn’t automatically create a demand for its product just by being launched. So how, of all things, does a produce marketing company of thirty-four people set the table for the biggest “new fruit” craze since the wars waged over pineapples? “Our goal from the very beginning has been to break the produce mold,” Luque says. “And I think we’ve done a pretty good job so far.”

No Packaging, No Problem

Selling produce wasn’t Luque’s first idea for the next big move in his career. The marketing director for numerous Latin American and US arms of GRUMA and Mission Foods had built out an impressive international career, always finding himself the youngest executive in the room. “I started working in the corporate world while I was still in college,” Luque says. “I was twenty years old and was in charge of twenty people.” Luque moved early and often within GRUMA, seeking out new leadership experiences all over Latin America, building out his leadership skills, and honing his marketing abilities to a razor-sharp edge.

When it came time to move outside the organization, Luque was a bit surprised about the job being offered. “I couldn’t believe there was any sort of marketing in produce,” the president recalls. “But when I learned about this experimental checkoff program based on a partnership between two international associations, I found it fascinating.”

Luque came on board AFM in January 2014, and by May he was proposing to the executive board that the company should go big or go home. “I thought we should be in the Super Bowl,” Luque says. “You weren’t seeing produce brands advertise there, and it was the most-watched television event of the year in the United States. We thought we could actually stand out despite being such a small company compared to the Anheuser-Busches or the Coca-Colas, who were also running ads.”

That “crazy” idea has paid off six-fold. The brand that didn’t exist ten years ago has been in the top two of the Merkle Digital Bowl Report every year they have advertised, including the number one spot in 2018. “It feels like we’re the one who keeps winning the Super Bowl,” Luque jokes.

Breaking the Mold

Luque’s big ideas have continued to help avocados find their way into homes across the US, from Seattle to Fort Lauderdale. AFM took on the heavies yet again at the Macy’s Day Parade in 2015 and had a higher digital spike than the namesake of the parade. Adweek has called AFM one of the most dramatic and impressive rises in marketing history. By making smart decisions, wise gambles, and thinking outside the produce crate, the company of thirty-four has earned itself a seat at the table next to industry giants like Procter & Gamble and Amazon.

BY THE NUMBERS:
  • Annual avocado consumption in the US: 2.5 billion pounds
  • Labor income in the US: $2 billion
  • Direct jobs created in Mexico: 78,000
  • Jobs created in the US: 28,250
  • Growers who own five acres or less of land: 75 percent

AFM has also been recognized by Fast Company as one of the Top Workplaces for Innovators, proving just how much of an impact each employee at AFM has been able to make in recent years. But as Luque explains, AFM’s focus is about far more than just being seen as a forward-thinking and agile company—in the course of fueling American’s love for the healthy avocado fruit, the company has built a unique and mutually beneficial bond between the United States and Michoacán, Mexico.

According to Luque, the export of avocados from Mexico to the United States has generated economic output in the US as well as jobs in Mexico. “We have almost thirty thousand growers in Michoacán alone,” Luque says. “Most growers own less than five acres. These are many small farmers, and we’re able to help feed and fund thousands of families with this partnership.”

The economic opportunities created by AFM have led to a drastic cut in undocumented emigration from the state of Michoacán and have provided thousands of families with the opportunity to make a life for themselves in their country of origin. In the United States, which sources nearly 90 percent of its avocado supply from the orchards of Michoacán, both national and state economies have grown significantly. In 2017 alone, US imports of Mexican avocados added $5.5 billion to the national economic output and created more than twenty-eight thousand jobs.

If this is what AFM has done with thirty-four people and one driven president, there’s no limit to the growth and green the company can bring to many, many more in Mexico, the US, and abroad.

See the original article from Hispanic Executive here. 


Continue Reading
0
514 Views




Marketing
Avocados From Mexico Brings Blockchain To The Big Game With Its New #AvoNetwork Platform
Avocados From Mexico Posted On January 20, 2020


AFM is the first fresh produce brand to place a Big Game campaign asset on the blockchain, reminding consumers that Avocados From Mexico are Always Worth It

Avocados From Mexico is excited to announce a new digital experience called #AvoNetwork to bring AFM’s Big Game campaign to life in the digital world. Leading up to the Big Game, the brand will host an interactive digital and social campaign that ultimately gifts prizes to consumers through a user experience rooted in AFM’s Super Bowl brand campaign. The digital activation will run from today, January 16 – Sunday, February 2.

Avocados From Mexico is known for bringing innovative digital ideas to the forefront when it comes to supporting its Big Game campaign, and this year is no different, becoming the first brand to place its digital campaign assets in the blockchain.

To bring this year’s bold idea to life, AFM has partnered with Reeve Collins, co-founder of Vatom Labs, a cutting edge platform for the creation and distribution of  Blockchain-based smart media objects, called Vatoms, that shatter the former roadblocks of traditional digital advertising. Users will be able to collect digital objects, or Vatoms, that have real world value.

“I’m thrilled to partner with the Avocados From Mexico digital team and partner agencies for this campaign,” said Collins. “They are always early adopters of interesting technology to showcase what’s coming next and what’s going to be impactful.”

To participate, users can log onto https://avocadosfrommexico.com/big-game/ and choose from the following experiences.

  • Twitter
    • Users can participate by retweeting Avocados From Mexico’s campaign tweets, as well as tweeting their love for AFM using the hashtag #AvoNetwork. The more love they show, the more chances they have to win a designer tiara valued at $2,745 USD or simply cash out the prize.
  • Digital Wallet
    • Users can create their own digital wallet through the AFM Big Game website and participate throughout the two-week activation. Users have a chance to win over $30,000 USD worth of prizes by collecting the multiple digital objects.
    • Every day throughout the duration of the campaign, the brand will notify users when a new Vatom is released and how to earn it. Users can collect the Vatoms by performing certain actions like sharing AFM news with friends or following the brand’s social channels, among many other ways.
    • Users can collect the objects and save them in their “digital wallet” to accumulate “digital wealth”
      • Each Vatom gains them an entry for a chance to win over $30,000 USD worth of prizes

“When we conceptualize our digital campaigns, we don’t look to the present. We look to the future to incorporate those breakthrough technologies that are likely to reshape marketing as we know it,” says Ivonne Kinser, Head of Digital Marketing at Avocados From Mexico. “We are constantly researching for new and innovative marketing strategies to help push our industry forward.” 

For the past four years, MERKLE Bowl Reports Avocados From Mexico has been ranked in the top three among the best digital Big Game activations. This year’s 360-digital campaign leverages all digital channels including Search, Social, Web CRM and Display. The brand’s five digital agencies were involved in the development and execution of this campaign including Richards Lerma, 270B, and Ro2 Media as the leads of social media. D Custom assisted with content, MERKLE for SEO and M8 out of Miami who oversaw the paid search strategy and the Consumer Relationship Management and data activations.

To learn more about AFM marketing and promotional activities, as well as campaign rules, visit https://avocadosfrommexico.com/big-game/, Facebook (www.facebook.com/AvocadosFromMexico) or Twitter (@AvosFromMexico).

About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas. For educational resources, recipes and more, visit www.avocadosfrommexico.com.


Continue Reading
0
429 Views




1

  • Events Calendar

    June 2022
    Jun 09 2022

    Dallas Shining Stars

    Jun 16 2022

    AMA DFW Marketer of the Year

    Venue Forty50
    Jun 23 - 26 2022

    11th Annual Oak Cliff Film Festival

    No event found!

2022 AdChat™ trademark and content property of AdChat LLC with all rights reserved. All other trademarks and content belong to their respective owners.
Press enter/return to begin your search