How do you create an EPIC campaign to attract California road-trippers to the destination, build brand awareness and share the variety of experiences that can be had in each of their four regions, no matter the season? Augustine Agency produced an all encompassing creative theme that did just that.
The EPIC in Every Direction campaign was created to amplify the emotional connection with target audiences by showing immersive experiences through unique photography angles and unexpected perspectives. After all, with four unique areas, Siskiyou is Epic in Every Direction. The campaign connected to audiences through social, digital ads, out of home and short and long-form print.
With a CTR above the industry average and engagement rates surpassing benchmarks across all channels, the Siskiyou campaign was truly an EPIC success.
