ConvenienceStoreMarketing Marketing

7-Eleven, Inc. Pops Open New 7-Select™ Soda Lineup

Written by 7-Eleven

7-Eleven, Inc. is refreshing its drink cooler lineup with the launch of 7-Select™ Soda. Every sip is invigorating, ice-cold and bubbly, delivering a crisp lift to every soda break. The offering is the latest innovation in the 7-Select beverage portfolio, exclusively available at participating 7-Eleven®Speedway® and Stripes® stores nationwide.

Soda has always been more than just a drink – it’s that feel-good refresh and a pop of joy. 7-Select Soda is built for the afternoon reset moment that customers know and love. It delivers classic, fizzy flavor at a price built for everyday drink runs. Each 20-ounce bottle is $1.99 and features a resealable cap, making it easy to grab, sip and go.*

Soda fans can stop in and check out the new 7-Select Soda lineup now, including:

  • Cola Classic: A signature cola flavor with a timeless, old-school taste that taps into nostalgia and satisfies long-time cola loyalists.
  • Orange Soda: A bright, bubbly orange soda bursting with vibrant citrus and a touch of sweetness, delivering a tangy flavor experience that doesn’t disappoint.
  • Lemon-Lime Twist: A crisp lemon-lime soda that blends tart lemon and smooth lime with a lively citrus pop – light, caffeine-free and balanced from the first sip to last.

“7-Select Soda reflects what the 7-Select brand stands for: variety, dependable quality and value,” said Nikki Boyers, Vice President of Private Brands, Emerging Brands & 7 Ventures. “This new offering is the latest example of how 7-Select keeps evolving, introducing new flavors and products that exceed expectations for what convenience should taste like.”

The 7-Select beverage lineup continues to grow, adding new innovations and flavors to a lineup of go-to options that keep drink runs feeling anything but routine.

*$1.99 pricing valid on 7-Select™ Soda only. Plus tax where applicable. Exclusively available at participating 7-Eleven®, Speedway® and Stripes® stores. ©2026 7-Eleven, Inc. All rights reserved.

About the author

7-Eleven

We strive to be the first choice for convenience for our customers – anytime, anywhere. To do that, we make our customers‘ day a little more awesome by delivering fast, personalized convenience – when, where, and how they want it.
As the world’s first convenience store, our top priority has always been to give customers the most convenient experience possible to consistently meet their needs. 7-Eleven aims to be a one-stop shop for consumers – a place people can always rely on to deliver what they want, when, where, and how they want it. This goal continues to shape 7-Eleven’s ethos, driving 7-Eleven’s expansion into operating Speedway®, Stripes®, Laredo Taco Company®, and Raise the Roost® Chicken and Biscuits, with locations, as well as proprietary products and services including 7NOW®, 7Rewards®, Speedy Rewards®, and 7–Eleven Fleet™, throughout the U.S.