Susan Rodgers posted on LinkedIn today:
“I am thrilled to announce that I am stepping into the role of Chief Marketing Officer for the Beyond Retail Group, comprised of Bed Bath & Beyond, Buy Buy Baby, Overstock, The Container Store, and Kirkland’s. These legacy brands have played a critical role in our customers’ lives for decades as they create homes and spaces for their families to enjoy throughout all seasons of life. From holiday celebrations to college living to moving and fresh starts and all the moments in between, these brands collectively serve our customers’ entire home and beyond.
“As retail continues to evolve, the intersection of customer experience, digital transformation, and brand positioning and strategy has never been more vital. I am looking forward to collaborating with Amy Sullivan, Lisa Foley, Amy Porter-Rouan, Ashley Prado, Chris Oliver, Jackie Wolfe, and the entire Marketing Team to drive growth, develop brand clarity and storytelling across distinct brands, deepen customer engagement, and build the next phase of market leadership for these brands in the home space. This includes building out our teams in the Dallas Fort Worth area as well – join us on our journey!
“Exciting moments to come for Beyond, all in service to our customer and these brands they have long held dear.
“Everything home starts here.”
