On the heels of the successful “Get Your Own House” campaign for conventional home loans from client TexasLending.com, Whiskey Bacon Club is launching their newest work for the Dallas-based mortgage company. It’s a campaign for their cash-back home-equity loans entitled, “Home Equity Fever. Catch It.”
The idea behind the new campaign is to tap into the emotional euphoria lenders suddenly experience when their cash-back home-equity loan is approved, in an outrageously humorous way.
“Suddenly, you’re flush with cash, so you’re like, ‘screw it, I’m out of here,’” explains Whiskey Bacon Club founder and creative director Kevin Sutton. “We started thinking, since Texas Lending approved your loan faster than you thought, what if you caught that urge at the most inopportune time?”
Like, when the pilot of a skydiving plane learns his loan has been approved and decides to leave mid-flight to talk to his contractor. Or your bomb squad defusing partner leaves mid-diffusing to go to Vegas. Or your stunt man takes off for Europe in the middle of a scene, leaving the actor in a precarious situation.
Whiskey Bacon Club gave the coming-down-with-the-sudden-urge-to-bail-on-everything emotion a name, “Home Equity Fever,” and urges consumers to come down with a case for themselves.
“It’s like calling in sick due to spring fever, only with mortgages,” Sutton added.
Sutton said the idea is based on a product difference unique to TexasLending.com. Since their approval process is so much quicker, the consumer gets approved quicker.
“It’s all about finding the intersection between the product truth and the consumer truth,” he noted, “and then exploiting the hell out of it.”
The first spot in the campaign will break locally this week, with the other two throughout the spring. Whiskey Bacon Club is also finishing two new spots in existing the “Get Your Own House” campaign for TexasLending.com.
Whiskey Bacon Club is a new creative delivery model launched by veteran agency creative director Kevin Sutton as a way to bring production and creative together to offer clients incredible production efficiencies. You can learn more about them at whiskeybacon.club.
Watch Spots….
CREDITS:
“Stunt Double” and “SkyJumper 214” spots
Agency: Whiskey Bacon Club
Writer: Kevin Sutton
Art Director: David Ring
Production Company: SideChops
Director: Joe Harris
Producer: Marcie Teague
DP: Mark Haynes
Post Production: Republic Editorial
Editor: Keith James & Parker Smitherman
Color and Online: Nick Mueth
Audio Mix: Gordon Gibson
“Wires” spot
Agency: Whiskey Bacon Club
Writer: Kevin Sutton
Art Director: David Ring
Production Company: Southern Sky Films
Director: John Elrod
Producers: Kent Bishop, Zach Bush, Ray Courtin
DP: Andrew Hajek
Post Production: Republic Editorial
Editor: Keith James
Color and Online: Nick Mueth
Audio Mix: Gordon Gibson
Visual Effects: Infinite Fiction
