Cheetos introduces the first ever typeface fully designed with the other hand — because our designer’s dominant hand was covered in Cheetle.
Chris Bellinger, Chief Creative Officer PepsiCo Foods US, stated on LinkedIn today, “Move over Comic Sans! Step aside Papyrus! And Wingdings…finally take a long walk off a short pier. There is a new font in town! Introducing The Other Hand Font: the world’s first font created entirely by a font designer’s Other Hand!
“Yes it’s real. and Yes you can download the font at https://www.cheetos.com/
“Did you know that 99% of people eat Cheetos with their dominant hand (me included)? And it’s no shock that our partners in mischief and Goodby Silverstein & Partners are among that 99%. And with their help, Cheetos is adding a little mischief to your font list.
“Also Check out the Google Chrome extension that changes the font of ANY website you visit to The Other Hand Font. It even makes doomscrolling less doomy and I think we can all agree that in today’s world we could use a little more fun.
Thanks to everyone who lent a helping other hand in our latest stunt:
Hernán Tantardini Tina Mahal Flavia Simoes, Hana Golden, Parker Finlinson, Dan Cohen, Lindsey Smith,Margaret Johnson Eamonn Dixon Camille LeJeune Shanley McClure Sarah Donohue Elizabeth (Elly) Hayn, James Clarke Carson Bursey Molly Alesi Kayla (Ovington) Duffy Hannah Slater Emily Rule Christian H. Isaac Pagán Muñoz Brooks Hess Madi Getgood Jp Winders Carlos Diaz Brito Stevie Miller Rodrigo Fernández Brian Asner Jenny Allenbaugh Jeanette Zimmer Sara Ward Marin Bergman Cheyenne J. Dalton Goodby Silverstein & Partners, Ketchum D3 @ PepsiCo Foods US PepsiCo Frito-Lay.“
