VIBRANT Studios, under license from Hasbro and Wizards of the Coast, invites fans to step into DUNGEONS & DRAGONS: The Immersive Quest, the first U.S. stop of this one-of-a-kind, limited-time fantasy adventure. Running for a limited time in Plano, the experience combines live performance, cinematic storytelling and interactive challenges to transport families, longtime fans and first-time adventurers on a journey through a real-life magical realm — one filled with peril, wonder and legendary encounters inspired by the World’s Greatest Roleplaying Game®.
The Adventure Begins: A Grand Opening in Plano
DUNGEONS & DRAGONS: The Immersive Quest will make its official debut on Oct. 16 at 2712 Central Expressway in Plano with a ribbon-cutting ceremony, on-site festivities and special activations. The first 50 guests in line will receive a free DUNGEONS & DRAGONS goodie bag, packed with exclusive treasures fit for any adventurer. Guests are encouraged to arrive in their best D&D-inspired cosplay — every cosplayer will receive a complimentary professional portrait to commemorate their quest. So don your finest armor, gather your party and cross the portal into a world of wonder as the Immersive Quest officially opens its doors in North Texas.
An Immersive, Family-Friendly Quest
Within 16,000+ square feet of fantasy-themed environments, adventurers choose their character class and set off on a mission to recover a magical gem. Along the way, they’ll face iconic D&D creatures, decipher challenges and brave the ultimate confrontation with a ferocious dragon. The experience blends live performance, cinematic video, detailed scenic design, soundscapes and interactive multimedia, creating priceless and unforgettable moments.
The quest culminates at a themed marketplace offering specialty food and drinks, exclusive treasures, souvenirs and collectibles, along with photo opportunities with the legendary paladin STRONGHEART. The experience is designed for ages eight and above and requires no prior D&D experience, making it accessible for families, experienced players and first-time adventurers alike. The experience’s different levels make it easily customizable to guests’ preferences while encouraging adventurers to keep testing their skills against even greater foes. The Immersive Quest is a fantastic entry point for anyone curious about the magical world of DUNGEONS & DRAGONS.
“This production brings the world of DUNGEONS & DRAGONS to life at a scale that rewards curiosity, imagination and community,” said Eric Brouillet, president and founder of VIBRANT Marketing. “Every element — from scenic design to interactive storytelling — was created to welcome longtime players while offering an accessible, wondrous entry point for first-time adventurers.”
“For more than 50 years, DUNGEONS & DRAGONS has united millions of players through epic storytelling, boundless imagination, and the thrill of adventure. After enchanting fans in Canada, DUNGEONS & DRAGONS: The Immersive Quest is now inviting U.S. fans to step inside the story, become the heroes of their own quest and see the magic of D&D come alive like never before,” said Matt Proulx, Senior Vice President, Global Experiences, Partnerships and Music at Hasbro.
Operational Details & Tickets
The adventure lasts approximately 60 minutes, and attendees can spend unlimited time at the market with themed food and drinks, merchandise and more. Time slots are available every 30 minutes with limited capacity. Tickets range from $32.90 to $61.90 for general and VIP admission at this link. The Immersive Quest is open Wednesday through Friday from 3-9 p.m. and Saturday and Sunday from 10 a.m. to 9 p.m. Closed on Mondays and Tuesdays. Plano will host the magical realm of DUNGEONS & DRAGONS: The Immersive Quest for four months before traveling to its next U.S. city.
For more information, visit dndimmersivequest-com-27868918.landings.feverup.dev/dallas/ and follow @vibrantstudios.events on Facebook and Instagram.
ABOUT HASBRO
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP , including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF,TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
ABOUT WIZARDS OF THE COAST
Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS, and from Hasbro’s unparalleled portfolio of thousands of iconic marks.
Wizards’ diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, Atomic Arcade and Skeleton Key as well as co-venture and license partners. Headquartered in Renton, Washington, Wizards fosters world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, visit https://company.wizards.com or Wizards of the Coast on LinkedIn.
ABOUT VIBRANT STUDIOS
VIBRANT Studios is a creative and experiential production workshop specializing in the development of immersive experiences. Our studios craft unforgettable journeys, moments and memories for participants of all ages by blending creativity, technology and innovation.
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s.events/en. VIBRANT Studios is a division of VIBRANT. Learn more at vibrant.marketing.
