AAF Dallas • ADDYs • Advertising

TRG Sweeps at AAF Dallas ADDYS, Wins Mosaic Award Honoring Diversity & Inclusion

Written by TRG

Last Thursday was quite a night celebrating some of the best creative work in the industry at the American Advertising Awards. Dallas ad agency TRG took home nearly 40 trophies, including 12 gold and multiple silver.

TRG creatives Jack Westerholt and Jimmy Baldwin created the 2023 Pride posters that won the coveted Mosaic award celebrating diversity and inclusion.

TRG’s medaled clients included Dave’s Killer Bread, Cayman Islands Department of Tourism, Crazy Water, Oak Cliff Film Festival, MemorialCare, Charles Schwab, Hudsonville Ice Cream, Texas Tech, Ram, World’s Best Cat Litter, Choctaw Casinos & Resorts, Cargill, and Credit One Bank. TRG’s Lynn Louria was honored as the Production Partner of the Year.

About the author

TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.

We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.