We often celebrate the arrival of a new baby, but what about the journey of the mother?
TRG and MemorialCare are proud to launch “Dear Mom,” a deeply human campaign centered around the one at the heart of it all: Mom. While these milestones usually spotlight the precious little ones, “Dear Mom” turns the focus to the mother, honoring her strength and vulnerability from pregnancy through postpartum.
“We didn’t want to create another hospital campaign filled with platitudes, said
Terence Reynolds, Chief Creative Officer at TRG. “We wanted to tell the truth about motherhood — its joy, its complexity, and its often-invisible emotional weight.
‘Dear Mom’ is a love letter, not just to mothers, but to the moments we rarely talk about.”
Terence Reynolds, Chief Creative Officer at TRG. “We wanted to tell the truth about motherhood — its joy, its complexity, and its often-invisible emotional weight.
‘Dear Mom’ is a love letter, not just to mothers, but to the moments we rarely talk about.”
Check out the spots:
