Dallas-based advertising agency TRG has appointed Terence Reynolds as chief creative officer, effective immediately.
A 40-year veteran of the advertising industry, Reynolds has spent more than 30 of those years at TRG, serving as an executive creative director (art) and creative council member. He has led creative teams for national and international brands like Alfa Romeo, Jeep, Charles Schwab, Flowers Foods, and Metro by T-Mobile. Reynolds will manage the agency’s creative output and collaborate closely with the new CEO, Pete Lempert, as well as the entire creative team.
“I’m incredibly excited about this opportunity. TRG is bursting with talent that’s ready to be unleashed,” said Reynolds. “Having the chance to show the world our capabilities with this fresh exuberance is thrilling.”
As chief creative officer, Reynolds will also focus on attracting and nurturing diverse talent, an essential driver of innovation and the key to ensuring that a wide range of voices are represented in the agency’s creative work.
“Terence has been a force throughout TRG, mentoring teams and pushing our craft to new heights,” said CEO Pete Lempert. “He’s always finding new ways to shape what’s next.”
Reynolds will remain an active member within BLK@TRG, one of the agency’s seven employee resource groups.
Terence’s work has been recognized by the Clios, Communication Arts, The One Show, the ADDYs, the New York Art Directors Show, and ADCOLOR. On April 11, he was one of nine greats inducted into the American Advertising Federation Southwest Advertising Hall of Fame.
Before joining TRG, Reynolds worked at GSD&M on behalf of Southwest Airlines and Walmart.
“Truly a pioneer in our field, Terence has spent over 30 years building unforgettable brands and has developed deep trust with clients and colleagues. His immense skill and exquisite sense of taste are hallmarks of his work,” said Lempert.
