In a category full of lab coats and clinical clichés, TRG‘s latest work for TotalCare takes a different path. With a unique animation style, we’ve brought humanity and heart to moments that often feel scary, like a trip to the ER. Big thanks to our TotalCare client for the trust – and to our incredible Dutch production partners Artbox > centre for creation and JJM for helping bring this charming, distinctive aesthetic to life.
Founded in 1976, TRG has a five-decade winning streak of building iconic brands. Orkin. Chick-fil-A. Ram. Motel 6. Charles Schwab. The Home Depot. Our greatest successes are tied to some of America’s most memorable stories, while our own story is one of results, respect, and award-winning work. We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media plans, TRG creates long-lasting memories in the minds of consumers that, overnight and over time, move markets. Fiercely independent since our founding, we push ourselves daily, bravely, and freely without distant boards or outside agendas. Find or follow the agency @TRG or @TRGCreativity.
