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Tracy-Locke Kicks Off Summer New Spot Featuring Kraft Heinz and Oscar Mayer

Written by Tracy Locke

Cookout season has arrived. We’re kicking off an iconic summer with Kraft Heinz and making it the most delicious one yet.

Summer cookouts are as diverse as America itself, yet they all have one thing in common – Kraft, Heinz, and Oscar Mayer are the backbone of every backyard. Our omnichannel narrative activates across the entire summer journey, from planning to shopping to celebrating, with product-led storytelling that turns inspiration into purchase.

Huge thanks to our fantastic clients at Kraft Heinz for their collaboration, vision, and partnership, and to our exceptional TL team for bringing it all to life.

About the author

Tracy Locke

Tracy-Locke is an award-winning global commerce and communications agency that is compelling the future of commerce by designing experiences that build brands and drive conversion through empathy, technology and an unmatched level of creativity. A pillar of the Omnicom Commerce Group, Tracy-Locke offers full-service capabilities ranging from innovation to implementation. Clients include PepsiCo, SC Johnson, Kellogg’s, Diageo, Godiva, Pizza Hut, LEGO, and Samsung. For more information, visit www.tracylocke.com.