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We are a Dallas-based PR firm and do all of the things you would expect a PR firm to do, with a prowess for crisis management. There’s a significant weight, a gravitas, that comes with saying you’ve been in business for 24 years. It’s a dance of resilience, adaptation, passion, and countless lessons learned. Today, I’d like to share a snippet of my journey with you—a story that stretches over nearly a quarter of a century, rooted in passion, grit, and a vision to create the next generation of business women.
Starting my own business in 1999 was not backed by stacks of business degrees or formal MBA classes. Instead, it was fueled by a burning desire and a lot of inherent creativity. A desire to carve out a PR firm that stood out—not just in the quality of service, but also in the ethics of how we ran. Clear processes, true accountability, and most importantly, crafting a nurturing environment, especially for women. A place of business where they felt empowered and recognized.
Believe it or not, the initial years of my PR firm thrived on the old-world charm of a “gentleman’s handshake.” It’s almost reminiscent of a bygone era, where word and reputation took precedence over pages of legal documentation. My work, fortuitously, always spoke for itself. I was known for delivering what was promised, often surpassing expectations. This ethos had clients lining up, not based on formal contracts, but purely on the reputation of generating tangible results.
However, every story has its turning points. For me, it was when a prominent physicians’ group approached me. Their requirement? Not just another PR campaign, but they also wanted the assurances and clarity of a formal agreement. It was the first time I ventured into drafting a detailed contract for a service proposition. This experience was illuminating, to say the least. It also made me appreciate the need for legal guidance.
This brings me to a salient point, something every service-based business, especially a PR firm, should recognize—the significance of robust yet fair agreements.
Agreements serve more than just a legal purpose. They’re a reflection of respect, a nod to professionalism, and a safeguard for both parties involved. They set clear expectations, delineate boundaries, and lay the groundwork for mutual success. While a handshake represents trust, a well-crafted agreement is the backbone of that trust. It ensures transparency and provides a safety net when memories become hazy or disagreements arise. As my business coach once told me, “conversations get forgotten,” but agreements don’t.
In essence, while my journey started with the purity of handshakes and an unblemished reputation, it evolved to recognize the importance of having formal agreements that were created by none other than Darin Klemchuk. Not as a substitute for trust, but as a testament to the seriousness and professionalism with which I approached every engagement. The agreements that Darin Klemchuk has created for The Power Group have saved me time and money.
So, here’s my advice to all burgeoning entrepreneurs and service-based businesses out there: cherish the integrity that comes with handshakes, but never underestimate the power of a clear, comprehensive agreement. It’s not just about safeguarding your interests, but about honoring the trust that your clients place in you. I encourage you to invest the time and money to create rock-solid agreements for your company.
Cheers to many more years of business, built on both handshakes and hard-bound contracts!
Discover more about The Power Group.
