As part of its ongoing work to elevate mangos and drive year-round relevance, Augustine Agency has created Mango Mixologist, a bold, new gamified recipe experience built in partnership with client, the National Mango Board (NMB). Timed for maximum impact on National Mango Day (July 22), Mango Mixologist is a vibrant, interactive tool that brings the flavor and versatility of mango to life in an entirely new way. From strategy and UX to content and development, Augustine led every facet of this AI-powered experience that gamifies recipe discovery and encourages year-round mango experimentation.
What sets Mango Mixologist apart? It’s not just creative, it’s consumer-informed. Before development, Augustine tested the concept and tapped into real-time insights and behavioral data from mango lovers across the U.S. to shape both the functionality and content strategy. The result: a tool designed not only to engage, but to resonate.
Mango Mixologist invites users to mix and match ingredients in a playful, game-like interface that serves up custom cocktail and mocktail recipes, while also educating them on mango selection, preparation and usage occasions. More than a recipe generator, it’s a celebration of mango’s role in everyday enjoyment, fueled by dynamic content and shareable experiences. For launch, Augustine led the development and creative direction of Mango Mixologist with a strategic focus on user experience, digital storytelling and long-term content scalability. Our goal: to position mango not just as a seasonal treat, but as a versatile, craveable ingredient for every day of the week.
From educational resources and creator-curated recipes to social sharing features, Mango Mixologist embodies NMB’s mission to increase mango consumption in the U.S., all while delivering an elevated, digital-first experience that meets consumers where they are. This is how Augustine transforms strategy into storytelling, and storytelling into action.
