The Dallas Cowboys has a new fan app and it’s better than ever!
Rob Sender, Senior Director of Brand & Marketing for the brand, stated this morning on LinkedIn, “Y’all…it’s been a year in the making but today is the day! Our official fan club, Dallas Cowboys United, is live with an updated experience exclusively through the Cowboys app.
The team racked their brains with questions like “what does a modern fan club even look like?”, “who does it best?”, and “how do we ensure we can add new experiences in as time goes on?”.
Our first big moment comes this weekend as we roll out Cowboys Drops giving away autographed merch, Cowboys tickets and more. And we’re just getting started!
Huge props to the team for navigating through a lot of ambiguity and challenges. A proof point that staying tight and communicating helps us rise above.
