After a competitive review that included 18 Texas agencies, The LOOMIS Agency has been selected as advertising agency of record for Texas Oncology. Research, planning, and creative development will begin soon for a new communications campaign for the large physician-owned oncology practice.
“We deliver high quality and leading-edge care that is personal, compassionate, and focused on our patients’ values. LOOMIS demonstrated a unique creative approach and passion for helping our audiences understand the advantages that we provide,” said R. Steven Paulson, M.D., president and chairman of Texas Oncology. Working with a new agency is an opportunity to explore fresh, compelling ideas and approaches for addressing our unique communication challenges.”
Texas Oncology consists of more than 490 physicians in 210 locations across the state. Agency presentations focused on strategic recommendations for leveraging the practice’s unique positioning as a provider of excellent care while enabling patients to manage their cancer treatment with less overall disruption to their lives.
“Our interest was in finding a partner with a fresh perspective who can help us develop and implement smart outreach campaigns,” said Sandra Simpson, executive director, marketing.
Simpson said the 16-member Texas Oncology review committee was unanimous in its decision to award the account to LOOMIS after hearing three finalist presentations.
“This is an exciting win for us for many reasons, not the least of which is the opportunity to help an organization that’s helped so many Texans,” said Mike Sullivan, president of LOOMIS. “Beyond that, Texas Oncology represents a new category for us, and we’re excited to help them explore new possibilities for their practice.”
LOOMIS is a full-service advertising agency in Dallas specializing in defining and leveraging strategic advantages for national and regional challenger brands. The agency was founded in 1984 by Paul Loomis, a composer and musician who earned a national reputation for brand-image music development. The agency was expanded in 1998 to meet growing client demand. Today, LOOMIS offers clients a unique blend of advertising and music production. Learn more at theloomisagency.com.
About Texas Oncology:
Texas Oncology is an independent private practice with more than 490 physicians and 210 locations across the state. Meeting the oncology needs of Texans for more than 35 years, the practice includes Texas Center for Proton Therapy, Texas Breast Specialists, Texas Oncology Surgical Specialists, and Texas Center for Interventional Surgery. As a lead participant in US Oncology Research, Texas Oncology played a role in the development of more than 90 FDA-approved therapies, about one-third of all cancer therapies approved to date. For more information, visit TexasOncology.com.