Dallas-based firm to spearhead growth strategy for the rising breakfast and lunch brand
Sunny Street Café, the fast-growing, family-run breakfast and lunch concept known for its warm hospitality and chef-driven comfort food, has officially named Champion as its public relations and franchise development agency of record. The move marks a significant step forward as Sunny Street accelerates its expansion efforts and aims to bring its community-centric dining experience to new markets across the U.S.
Champion will oversee strategic brand positioning, franchise marketing campaigns and lead generation to attract qualified franchisees. The agency will also leverage its integrated approach — combining public relations and digital media — to amplify the concept’s unique offerings and position Sunny Street’s leadership team as thought leaders in the franchising and restaurant industries.
“Sunny Street Café is transforming the breakfast and lunch space one fancy pancake at a time,” said Ladd Biro, founder and principal at Champion. “With strong unit-level economics, an incredibly loyal customer base and a leadership team that gets the power of brand culture, this is a concept poised for meaningful growth. We’re excited to help tell their story and connect with entrepreneurs who want to be part of something special.”
Founded in 2007, Sunny Street Café currently operates more than 20 locations across six states, with a strong pipeline of new units on the horizon. The breakfast and lunch franchise is especially focused on tapping into underserved breakfast markets in suburban and mid-sized cities, where demand for quality daytime dining is on the rise.
“We’re excited to partner with a team that not only understands the franchise space but also shares our passion for people and hospitality,” said Mike Stasko, president of Sunny Street Café. “Champion brings the creative energy, strategic insight and lead-gen expertise that will help fuel the next phase of our growth.”
One of the nation’s leading PR and digital agencies, Champion has built a reputation for growing high-profile restaurant and franchise brands. With a client roster that includes Raising Cane’s Chicken Fingers, SPB Hospitality, Twin Peaks, Golden Corral, Tide Cleaners and Western Son Vodka, Champion will celebrate its 23rd anniversary in 2025 with a continued focus on elevating brands across industries.
For more information about franchise opportunities with Sunny Street Café by visiting sunnystreetcafe.com/franchise.
About Sunny Street Café
Sunny Street Café® is a family-owned breakfast and lunch concept committed to serving up made-from-scratch pancakes, classic comfort dishes and genuine hospitality. Founded in 2007 and based in Columbus, Ohio, the brand operates and franchises more than 20 locations across Ohio, Missouri, Illinois, Alabama and Texas. Designed to feel like a welcoming neighborhood gathering place where everyone is family, each café serves as a bright spot for breakfast and lunch. For more information, visit sunnystreetcafe.com or follow Sunny Street Café on Facebook or Instagram. To learn more about franchising opportunities, visit ownasunnystreet.com.
