Spire Agency Helps ClearShift Rebrand From Oil & Gas to Green Products

Written by Spire Agency

A Company Shifts Focus and a New Brand is Born

ClearShift manufactures ultra-pure, environmentally friendly specialty products using a next generation gas-to-liquids process which reduces the amount of CO2 released into the atmosphere. The company approached Spire in need of a rebrand. Their previous name (Advantage Midstream) had pigeon-holed them into the oil and gas / midstream industry. They needed an identity that accurately reflected their services, which are more in the clean / green products space. Spire worked with the ClearShift team to create a fresh brand identity, including the development of a company name, logo, corporate business system, and website.

Spire began its work with ClearShift on the development of a company name that would position them as a green space player and speak to their unique product attributes. After much research and an extensive naming process, ClearShift was chosen. The Spire creative team next developed a new logo and corporate business system, along with a beautifully clean and modern website. After launching the new ClearShift, the company has enjoyed an increase in market awareness and is now well-positioned to make waves in the clean specialty-products marketplace.

ClearShift Logo Rebrand

About the author

Spire Agency

Faithful to the belief that the world around us should be well-designed, Dallas-based Spire Agency elevates B2B brands through strategic brand design that builds bottom lines. The agency helps companies achieve better results faster by developing brand assets that are targeted, innovative, relevant and cost-effective. Spire Agency’s ultimate goal is to elevate their client’s B2B brands, creating positive and memorable interactions between the brand and its audience.