A Company Shifts Focus and a New Brand is Born
ClearShift manufactures ultra-pure, environmentally friendly specialty products using a next generation gas-to-liquids process which reduces the amount of CO2 released into the atmosphere. The company approached Spire in need of a rebrand. Their previous name (Advantage Midstream) had pigeon-holed them into the oil and gas / midstream industry. They needed an identity that accurately reflected their services, which are more in the clean / green products space. Spire worked with the ClearShift team to create a fresh brand identity, including the development of a company name, logo, corporate business system, and website.
Spire began its work with ClearShift on the development of a company name that would position them as a green space player and speak to their unique product attributes. After much research and an extensive naming process, ClearShift was chosen. The Spire creative team next developed a new logo and corporate business system, along with a beautifully clean and modern website. After launching the new ClearShift, the company has enjoyed an increase in market awareness and is now well-positioned to make waves in the clean specialty-products marketplace.