Coppell-based Smoothie King is recently launched a new campaign featuring Dude Perfect, the group known for its trick shots and family-friendly comedy sketches. Its bro-themed team has been around for over 15 years, and has millions of social media followers.
The promotion aimed at drawing younger male buyers, features a limited-edition Dude Perfect smoothie, available starting today. The smoothie features pineapples, bananas, kiwi, and apple juice, mixed with protein powder, vanilla frozen yogurt, a hint of turbinado sugar, and a splash of blue spirulina. It’s the first time Smoothie King is offering this blue spirulina ingredient, which is a fun nod to the blue color of the Dude Perfect logo. When you order, you’ll get one of three 32-ounce collector cups featuring cartoon versions of the Dude Perfect crew. Each cup has a QR code you can scan for a chance to win cool prizes!
Marianne Radley, Smoothie King’s CMO, stated, “Partnering with Dude Perfect to reach their millions of subscribers and followers, helps Smoothie King gain access to a large and engaged audience, increasing brand exposure and visibility while introducing the brand to a new, younger audience.”
The campaign, from The Infinite Agency, plays into the group’s trick shot reputation. Jonathan Ogle, Founder and Principal at The Infinite Agency added, “This partnership is a perfect blend for Smoothie King to reach new audiences. I give tons of credit to Marianne Radley CMO of Smoothie King who wanted the partnership to be authentic and speak to both the Smoothie King audience as well as Dude Perfect audience. She was so insightful to use spirulina in the Dude Perfect blend to match their brand colors.”
The media buy includes streaming, digital, social media and out-of-home.
