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Shavelogic vs Playoff Beards | The Richard Group Creates Fun Videos Highlighting Official Razor of the NHL

5 years ago
by TRG
249 Views
Written by TRG

After the Tampa Bay Lightning won the Stanley Cup, it was Shavelogic vs the playoff beards. The Dallas-based company became the official razor of the NHL in May of this year. That partnership led them to Lightning Captain Steven Stamkos and left winger Patrick Maroon who agreed to shave off their tradition playoff beards after they won the championship.

In each video, the Lightning players get a makeover by Shavelogic’s master barber Adam Keith and the SL5 razor. The videos were edited in Dallas by Brent Herrington at 3008 and shared on the players’ social media channels. “This was a perfect pairing,” says Parker Bell of The Richards Group. “Shavelogic is a premium product. And here we have two of the most famous, gnarliest playoff beards on the ice ready to come off. This was a lot of fun to work on – even for a Stars fan like me.”

Stamkos Video
Maroon Video
Maroon Instagram Poster

Credits:
Client: Shavelogic
Agency: The Richards Group
CD/art director: Parker Bell
CD/writer: Greg Christensen
director: Nick Guthe
editor: Brent Herrington, 3008
producer: Gabriel Silva

Views: 2,545

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TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

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