Actor, producer Glen Powell recently announced the launch of Smash Kitchen, his new line of affordable, organic condiments born from one simple belief: American families, and the pantries where their meals begin, deserve better. Too many go-to staples are packed with unnecessary additives, artificial nonsense, and things no one can pronounce. With that realization, Powell assembled a team of seasoned founders who set out to fix that — creating a line of organic, non-GMO pantry essentials that bring wholesome, crave-worthy flavors without the junk. The new line is exclusively available now nationwide at Walmart stores and Walmart.com.
Smash Kitchen reimagines classics like ketchup, yellow mustard, mayonnaise, and BBQ sauce with real ingredients, including cage-free eggs, organic vine-ripened California tomatoes, and organic flavors and spices. In addition to household favorites, the brand is also introducing remixed flavors like Organic Hot Honey Ketchup, Organic Spicy Mayonnaise, and Organic Hot Honey BBQ Sauce.
“Growing up around epic barbecue feasts at our family ranch in Texas, food was always an expression of love,” said Glen Powell, co-founder of Smash Kitchen. “Through fitness, I became more aware and educated on better-for-you foods – and I started to see just how many questionable ingredients were hiding in everyday pantry staples. It was clear we needed to make a clean condiment brand– no second-guessing, just great flavors that connect us to the moments we love. For me, that’s gathering around the table with family and friends.”
Fort-Worth based Red Productions partnered with Glen Powell and the Smash Kitchen team to bring their bold new product lineup to life on screen. Real ingredients, no artificial anything—now on shelves nationwide.
Credits:
Director: Erica Silverman
DP: Evan Burns
Producer: Alyssa Vaught
Editor: Sam Parnell
Prod Manager: Andrew LoCoco
Color & Sound: Tim Jansen
Agency: Brains
