Marketing

Raising Cane’s Marks Big Apple Debut with Global Flagship in Times Square

Written by AdChat DFW

Boasting 8,000+ square feet and a roster of more than 165 Crewmembers, the Global Flagship will be home to one-of-a-kind Cane’s merch, a custom mural painted live by New York-based artist Timothy Goodman, captivating seasonal window displays, custom design elements, and many nods to its namesake and mascot, the beloved yellow lab Cane.

Located at 1501 Broadway in the historic Paramount Building, Customers will immediately be transported to a “Chicken Finger state of mind” upon entering the Restaurant. Complete with a statue of Cane’s current mascot, Cane III, donning a Lady Liberty look and larger-than-life replicas of the brand’s famous Cane’s sauce, Chicken Fingers and Cane’s toast, the Restaurant is just as satisfying on the eyes as it is on the stomach. Ordering kiosks are also located throughout the Restaurant to help meet the demands of busy tourists and on-the-go commuters.

Situated in the heart of Times Square, Cane’s is the latest to join a suite of fellow iconic brands nestled along one of the most famous and popular travel destinations in the world, receiving nearly 300,000 passersby per day. Come New Year’s Eve, more than a million people will gather just steps away from the front doors of the Restaurant. For a brand with its sights set on becoming a top 10 U.S. restaurant brand, the move to the “crossroads of the world” makes perfect sense.

“The Times Square Global Flagship marks a monumental moment for our brand,” said Raising Cane’s Founder Todd Graves. “Not only is this our first within New York City, but it provides yet another opportunity to serve our craveable Chicken Finger meals to those who love us and those who have yet to try. I founded this brand almost 27 years ago, and since then we have opened many Restaurants. I am personally excited for all that is to come in New York and across the world for Cane’s.”

Now surpassing more than 740 Restaurants across 36 states, the Middle East and Guam, Raising Cane’s has remained true to its Baton Rouge roots where the brand was founded in 1996 by Graves. What began as a passion project located at the North Gates of Louisiana State University has grown into an international brand with staying power and an incredibly loyal following of Caniacs. Cane’s is a focused concept, based on ONE LOVE® – craveable Chicken Finger meals – complete with crispy crinkle-cut fries, homemade Cane’s sauce, Cane’s toast and coleslaw, all rounded out with Customers’ choice of beverage including fresh-squeezed lemonade or fresh-brewed tea served over Cane’s signature crushed ice.

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