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LAY’S® Teams Up with Lionel Messi & Reveals New Soccer Rally Cry: ‘Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s’ 

Written by Frito-Lay

Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY’S® potato chips in hand, singing the beloved “Olé” chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer G.O.A.T, Lionel Messi, in a way only he and Lay’s can. Together, the two global icons invite fans to embrace a new rally cry – “Oh-Lay’s” – with the debut of a catchy new campaign and the launch of exclusive, collectible-worthy Lay’s bags to mark Messi’s first chip shot goal this year.

In a new commercial, Messi helps Lay’s put a flavorful spin on the famed “Olé, Olé, Olé, Olé” chant to demonstrate how Lay’s and soccer are undeniably synonymous. Messi’s love of Lay’s and the game encourages soccer fans worldwide to join in with chants of “Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s.”

Limited-Edition Lay’s x Messi Chip Bags
To get consumers in on the action, America’s favorite potato chip brand is celebrating an “Oh-Lay’s” anthem-worthy soccer moment that has ‘chip’ in its name – the “chip shot” goal.

Messi is known for mastering the mesmerizing move which involves chipping the ball over the goalkeeper’s head into the net. To commemorate this iconic move, when Messi makes his first chip shot goal of the 2024 soccer season, Lay’s will launch a sweepstakes offering fans the chance to win limited-edition soccer ball-shaped potato chip bags that would make a unique addition to any soccer memorabilia collection. One lucky person will also win a Messi-autographed Lay’s jersey like the ones featured in the new commercial.

Within 48 hours of Messi scoring his first chip shot goal of the season, Lay’s will kick off the social media sweepstakes. To enter, consumers can follow @lays on Instagram, TikTok or X, like the post announcing Messi has scored a chip shot goal, and join the “Oh-Lay’s” chant by commenting the hashtags #OHLAYS and #Sweepstakes. For more information and official rules, see here.  

“When it comes to the perfect blend of skill and flavor, few can match the iconic taste of Lay’s chips or the mastery of Messi on the field, so we knew we had to bring the chip icons together to recognize their greatness,” said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. “With the introduction of ‘Oh-Lay’s,’ we’re thrilled to continue our commitment to spark moments of joy for soccer fans everywhere, reminding them that there’s no better snack for watching soccer than Lay’s potato chips.” 

Lay’s Summer of Soccer
The new “Oh-Lay’s” commercial will continue airing on television throughout Leagues Cup this summer as Lay’s joins other Frito-Lay brands as the 2024 tournament’s official sponsor of snacks.

As Messi and his team return to the World Cup-style tournament, die-hard fans and first-time viewers alike can join in on the fun all summer long. Celebrate Lay’s summer of soccer by grabbing a bag of Lay’s potato chips at retailers nationwide or

About the author


In 1932, C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. After learning the manufacturer was eager to sell his business, he bought the recipe and started making Fritos corn chips in his mother’s kitchen. He sold them from his Model T Ford.

That same year, Herman W. Lay started a snack food delivery company in Nashville. He too bought out the manufacturer to form H.W. Lay & Company, which became one of the largest snack food companies in the Southeast.

In 1961, the two companies merged and Frito-Lay, Inc. was born. Four years later in 1965, Frito-Lay, Inc. merged with Pepsi-Cola to form PepsiCo. Snack lovers everywhere rejoiced.