We’re very proud to announce that once again, our agency has produced a commercial for H-E-B that will appear in the Super Bowl all over Texas! This makes 10 Super Bowl Commercials in 5 years created by Plot Twist Creativity!
H-E-B’s twenty-plus-year presence on the Big Game has been full of surprise appearances, storylines, and giveaways. This year’s spot focuses on a familiar favorite: the coveted H-E-B tortilla. After all, the craving for H-E-B tortillas is one that any Texan can sympathize with, no matter their age. Be sure to keep your ears peeled for a Texan celebrity voiceover, too.
H-E-B will have a :60 spot debut during the Big Game on February 8th, 2026 between the 3rd and 4th quarters.
Meanwhile take a peak at our teasers.
