Advertising Branding

Plot Twist Creativity Launches “incredible. together” Campaign for Children’s Health

Children’s Health℠ is consistently ranked the #1 pediatric hospital in North Texas with 10 nationally ranked specialties. Through transformative care, cutting-edge technology and a unique academic and research partnership with UT Southwestern Medical Center, they’ve made life better for children for decades. 

Our task was to combine these messages of expertise, excellence and relentless hope to create TV, radio, print, out of home and digital that shows why so many parents trust Children’s Health. It was a massive undertaking, and we couldn’t have accomplished this campaign without enormous help from our partners at Children’s Health. They helped get us access to real patients, real staff and real shoot locations throughout a very busy, working hospital. We’re so proud of this work and truly believe we accomplished the incredible together.

We’d also like to recognize our broadcast partners, including production company Sibling Rivalry and director Benjamin Nicolas. Our editing partner was Jason Payne from Dallas-based Recess Editorial. And we worked with Yessian and Shindig on music.

Radio

About the author

Plot Twist Creativity

Sometimes, just when you think you know how a story is going to turn out, something unexpected comes along that throws that story in a new, exciting, unforeseen direction. That’s when stories become legends. We call that moment a plot twist.

That’s the origin story of Plot Twist Creativity – an agency formed by industry veterans who came to an unexpected fork in the road and decided to forge their own path.

Plot Twist is dedicated to telling brand stories in new and unexpected ways, to finding key insights that intrigue and engage consumers and lead to thrilling outcomes. In short, we exist to make brands the heroes in the hearts and minds of people.