Plot Twist Creates Hysterical Telenovela Spoof Spot for H-E-B General & Hispanic Market

Plot Twist Creativity has pushed the boundaries once more with this hysterical spot caricaturing the overdramatizing of 1990’s Hispanic telenovelas.

Gabriela Lara Corsalini, Associate Creative Director and copywriter at Plot Twist Creativity stated on LinkedIn, ” I’m so happy to finally be able to share our latest work for H-E-B and the Houston Astros! This spot is brought to you by Gaby from the 90s, watching telenovelas that she probably shouldn’t have been watching at that age.

“Thanks to agency producer Tony Rucker and our partners at Sugar Film Production and Recess Editorial for making this crazy idea come true, and to Kevin Reid, Associate Creative Director/Art Director at Plot Twist for putting up with me.”

About the author

Plot Twist Creativity

Sometimes, just when you think you know how a story is going to turn out, something unexpected comes along that throws that story in a new, exciting, unforeseen direction. That’s when stories become legends. We call that moment a plot twist.

That’s the origin story of Plot Twist Creativity – an agency formed by industry veterans who came to an unexpected fork in the road and decided to forge their own path.

Plot Twist is dedicated to telling brand stories in new and unexpected ways, to finding key insights that intrigue and engage consumers and lead to thrilling outcomes. In short, we exist to make brands the heroes in the hearts and minds of people.