AMA DFW has awarded its 2023 Lifetime Achievement Award to Pete Lerma, CEO and Founder at LERMA\. The award ceremony to honor Pete and other award recipients for AMA DFW’s Marketer of the Year event will take place on June 29th.
Ivonne Kinser, VP of Marketing and Innovation for Avocados From Mexico, and last year’s recipient of the award, stated, “As a Board Member of the AMA DFW, it is with great pleasure and pride that I extend my warmest congratulations to Pedro Lerma on receiving the American Marketing Association-DFW Lifetime Achievement Award. This honor is a testament to his unparalleled dedication and unwavering commitment to excellence in the field of marketing and advertising throughout his remarkable career. With his exceptional leadership and significant contributions, Pete has not only strengthened our DFW marketing community but he has also positively impacted our society through his dedication and involvement with multiple causes.”
This year, winners will be recognized in 5 categories:
Campaign of the Year
CMO of the Year
Marketing Mavericks (10 winners)
Advertising Agency of the Year
Collegiate Excellence
Call for entries are now open.
About AMA DFW Lifetime Achievement Award
The AMA DFW Lifetime Achievement Award is the organization’s highest honor bestowed upon a deserving recipient. A testament to the extraordinary achievements of those who have redefined the boundaries of excellence in marketing. In 2023, we take immense pride in honoring Pedro Lerma, a visionary who has not only revolutionized the marketing landscape but also uplifted society through his remarkable contributions.
