PepsiCo Foods has launched a major new campaign for Simply NKD Doritos and Cheetos, positioned as “the same taste you love, butt naked of artificial flavors and dyes.” The launch has quickly become a standout moment for both brands.
Campaign highlights include:
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5.6B+ impressions and thousands of earned media placements, including Good Morning America, The Tonight Show, and Anderson Cooper.
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A 500+ influencer network activated ahead of the product hitting shelves to support a social-first rollout.
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First-of-its-kind OOH on the Las Vegas Sphere during F1, featuring large-scale NKD creative.
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Renaissance-inspired visuals and cheeky humor that tie together Doritos’ bold identity and Cheetos’ signature mischief.
The campaign—described internally as “The Renaissance of Snacking”—was built from the brief: “We have a product called Naked. Go.” The result is a cohesive, high-visibility launch that brings attention to PepsiCo’s new Simply NKD line and its clean-label positioning.
