Need AI for Guac Recipes? 270B Creates GuacAImole for Avocados From Mexico

steady Super Bowl advertiser, only skipping the big game twice since 2015, in 2021 and this year. “One hundred percent our objective is to come back,” says Luque. ”We see it as a hiatus in our Super Bowl history.” Through this past football season, AFM has put a greater emphasis on college football.GuacAImole comes a year after AFM fumbled last year’s AI activation. The group had intended to use ChatGPT as part of AFM’s Super Bowl campaign, but later nixed those plans. Luque says it was a “communications mistake,” explaining it is one thing to use ChatGPT and quite another to say you are partnering together. 

This year, the playbook is more focused on the tool that AFM created for consumers. “They want to be creative and they are entertaining friends and family,” says Luque. “So this is a tool that could give you a lot for game day to be different.”

In a demo with Fast Company, a picture of freshly cut salmon was uploaded to the GuacAImole and within a minute, a recipe was shared that featured the combination of one cup of salmon, three ripe avocados, lime juice, cilantro, one red chili pepper, and salt and pepper. Pairing dips were also offered.

Most recommendations tilt toward savory sensations, though the GuacAImole isn’t afraid of sweets. After uploading an image of Jell-O, the AI pushes a user to add a quarter of a cup of berries to a fairly standard guacamole recipe, creating a slightly sweet and tangy twist on the snack.

“We wanted to make it simple for the consumers,” says Luque. “We understand that AI is the new big thing. So how can we, as a brand, be creative enough to use the technology to give consumers a solution that would work for you at the right moment, which is the Super Bowl.”

In a demo with Fast Company, a picture of freshly cut salmon was uploaded to the GuacAImole and within a minute, a recipe was shared that featured the combination of one cup of salmon, three ripe avocados, lime juice, cilantro, one red chili pepper, and salt and pepper. Pairing dips were also offered. 

Most recommendations tilt toward savory sensations, though the GuacAImole isn’t afraid of sweets. After uploading an image of Jell-O, the AI pushes a user to add a quarter of a cup of berries to a fairly standard guacamole recipe, creating a slightly sweet and tangy twist on the snack. 

“We wanted to make it simple for the consumers,” says Luque. “We understand that AI is the new big thing. So how can we, as a brand, be creative enough to use the technology to give consumers a solution that would work for you at the right moment, which is the Super Bowl.” 

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But even the GuacAImole comes with some creative constraints. After digesting an image of a couch, an error message of sorts flashes on the screen. “Hmm, that looks . . . interesting. Not sure we can make that better, but here’s a guac recipe that’s always good!” Some ingredients that wouldn’t pair well with avocados will also guide users to more traditional recipes. 

GuacAImole was built with a script for OpenAI’s GPT-4 with Vision, which analyzes images that users upload. After the image is decoded, GPT-4 kicks in to take the ingredients or dish and create a guacamole recipe. That output is also fed into DALL-E 3 to generate the concept imagery.