Thursday 22 October 2020
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Must See! ATK PLN Cuts 2021 RAM 1500 TRX REVEAL Spot for Richards Group

Must See! ATK PLN Cuts 2021 RAM 1500 TRX REVEAL Spot for Richards Group

Casts a Dreamlike Trance on Restless Explorers

Dallas-based creative studio ATK PLN brought the brand-new 2021 Ram 1500 TRX roaring to life with the hypnotizing new spot “Sandman,” out of The Richards Group. ATK PLN editor Chris Collins collaborated with the agency to splice canyon-scapes and billowing sandstorms with footage of the TRX ripping through dunes and blazing roads through the desert, casting an air of intrigue and adventure in its wake. The spot served as the cornerstone piece of the 2021 Ram 1500 TRX Virtual Reveal, which was streamed to households worldwide on August 17, 2020.

With the tagline “Power other trucks only dream of,” Collins’ cut beautifully juxtaposes the serenity of the sweeping landscapes with the rugged ride of the truck, atop a lulling cover of the 1950s classic “Mr. Sandman.” 



Agency: The Richards Group
Creative Director: Stan Richards
Creative Group Head/Copywriter: Chuck Schiller
Art Directors: Diego Zelaya, Parker Bell
Producer: Paul Nelson
Account Team: Dave Allen, Jeffrey Lefkovits, Eric Stern, Becky Weidner
Strategy: Warren Stepler, Alex Nightingale

Production Company: Sherpas Cinema
Director: Eric Crossland, Renan Ozturk
Executive Producer: Jeff Snyder
Line Producer: Darrin Ball

Editor: Chris Collins, ATK PLN
Audio Engineer: Matt Cimino, Lucky Post
Colorist: Neil Anderson, Lucky Post
Flame Artist: Laychin Lee, ATK PLN
Senior Producer: Kent Zambrana, ATK PLN
Executive Creative Director: Jose Gomez, ATK PLN
Managing Director: David Bates, ATK PLN

“Mr. Sandman” – SYML

Ram Trucks:
Chief Marketing Officer – Olivier François
Head of Marketing, FCA NAFTA Region – Marissa Hunter
Head of Advertising, Ram Brand – Jeff Summers
Ram Advertising Manager – Lindsey Hart


ATK PLN is a design-first creative studio that dreams at the intersection of art and technology. Using bold animation, design, and live action, we make moving images that connect people with brands. We channel emotions and curate thought by creating work that both entertains and inspires. Our team’s fierce excitement to create with an enterprising, daring approach results in work that constantly keeps us on our toes and looking ahead. We’re always ready to tackle an upcoming challenge--what’s next?