Moroch, a leading full-service marketing and communications agency, today announced it has been selected by Leslie’s, Inc. (NASDAQ: LESL), the largest and most trusted direct-to-consumer brand in the U.S. pool and spa care industry, serving residential customers and pool professionals nationwide, as its Media Agency of Record.
As part of the engagement, Moroch will support Leslie’s with strategy and execution across targeted paid media channels, and provide consulting on Leslie’s owned media ecosystem to strengthen performance, efficiency, and customer engagement across key markets.
“Leslie’s is an iconic brand with a strong national footprint, playing an essential role in helping customers care for their pools and spas year-round,” said Matt Powell, Moroch CEO. “Leslie’s is exactly the kind of multi-location brand Moroch is built to support. With our “Local Changes Everything” approach, we help national brands win market-by-market by combining local insight, high-performance media expertise, and the digital tools needed to drive measurable growth at scale.”
The partnership will draw on Moroch’s deep local-market expertise, supported by official partnerships with leading platforms including Google (Premier Partner), Meta, Microsoft, Yelp, and Bing, as well as Moroch’s proprietary Moroch Data Science (MDS) tool suite.
With approximately 950 locations nationwide, Leslie’s is a strong example of the multi-location, high-scale brand model Moroch is uniquely specialised to support and grow.
Moroch is entering 2026 with strong momentum, fueled by a growing roster of new client partnerships that reflect the agency’s expanding reach across industries. Recent wins include Giant Eagle, Pluralsight, Kubota, and Nothing Bundt Cakes.
About Leslie’s
Founded in 1963, Leslie’s is the largest and most trusted direct-to-customer brand in the U.S. pool and spa care industry serving residential customers and pool professionals nationwide. The company serves the aftermarket needs of residential and professional consumers with an extensive and largely exclusive assortment of essential pool and spa care products. The company operates an integrated ecosystem of approximately 950 physical locations and a robust digital platform, enabling consumers to engage with Leslie’s whenever, wherever, and however they prefer to shop. Its dedicated team of associates, pool and spa care experts, and experienced service technicians are passionate about empowering Leslie’s consumers with the knowledge, products, and solutions necessary to confidently maintain and enjoy their pools and spas. lesliespool.com
