Washington-based Bensussen Deutsch & Associates, LLC (BDA), a merchandise agency for iconic brands including the MLB, The Home Depot and Mercedes Benz, announced it has acquired Dallas-based consumer insight and merchandise innovations agency Idea Planet, according to a news release.
According to the release, the acquisition gives Idea Planet an expanded global reach, and the combination will allow both companies to grow their strategic merchandise and collectibles programs.
“The entire Idea Planet team has a tremendous skill set in product design and developing innovative, strategy-driven merchandise campaigns that tell brand stories,” Jay Deutsch, CEO and co-founder of BDA, said in the release. “The combination of our deep creative and manufacturing resources will bring our ability to deliver merchandise collections, high-end collectibles, and turnkey direct-to-consumer sales channels to world-class levels. If our clients can dream it, we can make it come to life!”
Idea Planet is led by Mike Flecker, Mike Ableman and Kim Flecker. The company’s customers include video game developers, including Ubisoft, Sega, Gearbox, 2K/Rockstar Games, Sony Interactive Entertainment, and consumer brands such as Chick-Fil-A and Samsung.
“There’s a natural synergy between our client rosters, and the acquisition presents an opportunity to leverage our industry’s top creative forces to drive growth,” Flecker, President of Idea Planet, said in the release. “By aligning ourselves with a proven market leader like BDA, we gain access to proven expertise in global manufacturing and logistics. This will enable us to increase our footprint and deliver an even higher level of service to our clients.”
BDA is one of the world’s largest promotional merchandise agencies with offices in the United Kingdom, France, Manila, Shanghai, and Shenzhen, with over 40 locations in North America.
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