Love’s Travel Stops has tapped TRG as its strategic agency of record to handle creative, media, and brand strategy starting in January 2026.
Patrick McLean, Love’s newly appointed chief marketing officer, said the company is excited to work with TRG as it continues to grow its marketing capabilities and evolve the brand. “TRG stood out for their sharp strategic insights and deep understanding of our customers. They’ve helped build many iconic brands, and we’re looking forward to seeing their impact on Love’s,” McLean said.
This year, Love’s has taken steps to strengthen its brand and customer experience. In May, the company hired McLean as its first-ever CMO, and in October, it launched Love’s Media Group, a retail media network aimed at professional drivers and travelers across U.S. highways. Bringing on TRG reinforces Love’s focus on marketing alignment to drive customer acquisition, retention, and overall experience.
Pete Lempert, CEO of TRG, said the partnership is a natural fit. “Love’s is an American brand known to travelers across the country. We felt an immediate chemistry with their team and are inspired by their energy. We’re excited to get started,” Lempert said.
