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Joining from WPP, Josh Archer and Jason Jeong bring holding company-level expertise in AI, analytics, and personalisation to LERMA/’s independent, culture-first model
LERMA/, the independent, cross-cultural creative agency behind award-winning campaigns for The Home Depot, The Salvation Army and He Gets Us, has welcomed Josh Archer as SVP of data and Jason Jeong as executive director, data solutions. Together, the long time partners bring a proven track record of building and scaling advanced data and AI platforms for some of the world’s most iconic brands.
The hires mark the latest step in LERMA/’s evolution as a ‘two-for-one’ agency – one that helps clients attract diverse growth audiences while deepening legacy customer loyalty, and does so with independent agility paired with holding company-level data, consulting, and analytics expertise.
A New Model for Partnership
While creative advertising has long celebrated the copywriter/art director pairing, Josh and Jason embody a next-generation model: a data-led partnership that merges technical expertise with business growth impact. Their arrival underscores LERMA/’s commitment to weaving advanced analytics and AI directly into the creative process.
Experience at Scale
Josh joins from WPP’s VML, where he served as vice president, head of analytics. There, he sold and led global data implementation and strategy for Coca-Cola, helped launch WPP’s first Adobe Target and Adobe Analytics specialisations, and contributed to award-winning work recognized at Cannes Lions – including Coca-Cola’s 2024 Creative Brand of the Year and WPP’s 2025 Creative Brand of the Year.
Jason also joins from WPP, bringing more than 15 years of digital experience, with expertise spanning the full lifecycle of data strategy – from web development and tag management to measurement, optimisation, and personalisation. Known for his ability to bridge the technical and business sides of data, he has powered measurable growth for Fortune 500 brands across industries.
Embedding Data into Creativity
At LERMA/, Josh and Jason will focus on embedding advanced analytics, AI, and real-time personalisation into the agency’s creative offering. Their remit is to ensure that culturally resonant ideas also deliver maximum business impact by reaching the right audiences in the right context.
“LERMA/ is a globally recognized creative powerhouse. The approach to treating individuals as humans instead of numbers with cross-cultural marketing aligns perfectly with the data and technology we have developed for real-time personalisation,” says Josh.
“We’re excited to come in alongside the incredible creative teams at LERMA/ and help them make sure that their work is in front of the right people, at the right time, in the right context,” added Jason.
Indie Agility, Big-Agency Power
Their arrival highlights a broader industry trend: independent agencies competing not only on creativity but also on data, AI, and consulting capabilities. By bringing in Archer and Jeong, LERMA/ continues to blur the line between indie and holding company models, offering clients the best of both worlds — cultural agility paired with enterprise-level expertise.
