Chris Bellinger shared on LinkedIn :
“Lay’s x The Matrix x Keegan-Michael Key x Taika Waititi x rabbit holes.
“So so so many Lay’s flavor rabbit holes….are you ready? What choice would you make?
“Here is a new campaign for all our Lays flavors, including popular new kid All Dressed, that takes you into the Matrix and down the unlimited choices of Lay’s flavors. It launched last Saturday night during #SNL50 featuring the insanely talented Keegan-Michael Key directed by Taika Waititi, produced by Hungry Man and our agency partners Highdive, and a special guest at the end!
“Masive congrats to the whole team that brought this one to life! Hernán Tantardini Denise Truelove Michelle McAlister Isabel Gaeta Maddie Wagner Dan Cohen Sarah Donohue Ashley Capps Jayme Mizzoni Dannely Flores Kramer @Sharon Groh James Clarke Cilla S. Jordan Gilliam Asia T. Lauren Roach Nur Kara Jenny Allenbaugh Jeanette Zimmer Manuela Gould @Rebecca Appleman Travis Culver Mark Gross Megan Lally, Pat Burke, Bart Culberson, Angela Paris, Gaby (Strnad) Bates, Frank Viglione, Jen Passaniti, Adam Battista, Sam Pasquesi Erin Wong, C.J. Nielsen Morgan Baggesen, Riya Randhawa OMD, Ketchum PepsiCo Frito-Lay.”
