Launch Agency and Baylor Scott & White Health are proud to have won Social Media Campaign of the Year in the Ad Age Modern Healthcare Marketing Impact Awards 2023. The campaign ran during the National Football League (NFL) “My Cause My Cleats” game to raise awareness for early cancer screenings and featured the meaningful connection between Dallas Cowboys quarterback Dak Prescott and custom cleat designer Jake Danklefs, who both lost a parent to colon cancer. The campaign successfully drove to a cancer screening website and generated 18 million impressions, 1 million social media impressions and 135,000 engagements.
Launch Agency Wins Ad Age’s Social Media Campaign of the Year for “My Cause My Cleats”
