Launch Agency and Baylor Scott & White Health are proud to have won Social Media Campaign of the Year in the Ad Age Modern Healthcare Marketing Impact Awards 2023. The campaign ran during the National Football League (NFL) “My Cause My Cleats” game to raise awareness for early cancer screenings and featured the meaningful connection between Dallas Cowboys quarterback Dak Prescott and custom cleat designer Jake Danklefs, who both lost a parent to colon cancer. The campaign successfully drove to a cancer screening website and generated 18 million impressions, 1 million social media impressions and 135,000 engagements.
You may also like
Miller Ad Agency Explains How Wearable Tech is...
2 days ago
April Steinbach Named Executive Creative Director of...
4 days ago
TRG Announces New Chief Creative Officer: Terence...
7 days ago
TMA’s Kathleen Colditz Explains From Culture Rot...
7 days ago
Done & Co. Launch New Website for The Crescent...
1 week ago
Acceptance Speeches From the Icons at the AAF...
1 week ago
About the author

Launch Agency
Going beyond has been our MO since the start. With experienced agency leaders who are hands-on, deeply invested in your business and constantly seeking new ways to innovate. A team of creative explorers who treat every challenge as an opportunity to set your brand apart. And a proven launch sequence, from gathering intelligence and unearthing insights to crafting standout ideas and tracking their impact.