Asbury Automotive Group, one of the largest dealership networks in the country, was looking for a high-impact way to promote the launch of Clicklane, their brand-new online car-buying site. Unlike the competition, Clicklane is 100% online, with no need to visit a dealership. It’s also the first to offer both new and used cars, and to have the support of local dealers.
Because Clicklane is such a unique offering, and because the online car sales space is becoming increasingly competitive, Launch Agency proposed a TV commercial that would really stand out. Then, we created “Couch Guy”—a super-relaxed, supremely confident spokesperson who literally rolls into a new ride without ever leaving the sofa.
he client was extremely pleased with the commercial, as it helped them with implementation and training across their dealership network. They particularly were impressed by how it set Clicklane apart while playfully poking fun at the competition. Since featuring the “Couch Guy” spot on their website during Clicklane’s introductory phase, they’ve seen a substantial increase in online purchases made through the service.
Agency/Production Team
Dean Oram, Creative Director/Art Director
Alex Slotkin, Associate Creative Director/Writer
David Wilgus, Principal/Creative Director
Michael Boone, Principal/Account Director
Alexa Pérez, Project Manager
Roderick Fenske, Director
Jason Forest, Producer
Jaime Roderer, Producer
Bully Pictures, Production Company
